ACTON Global, manufacturer of advanced, smart, light-weight, and innovative personal transportation devices, came to Uproar with the goal of increasing consumer awareness around the company’s products and leadership team.
Uproar assisted ACTON with the launch of its newest product, Blink Board, at CES 2016. With so many competitors in the hover boards market, Uproar positioned Blink Board and its other products as a better, safer alternative device than the others on the market.
This tactic captured the media’s attention and resulted in over 25 in-person press meetings, national TV segments and articles featuring all of ACTON’s products: the RocketSkates, M Scooter, and Blink Board.
The pre-CES coverage included ACTON’s products in online articles such as Mashable, The Verge, CNBC, BBC, MSN, Unilad UK, Mic, Tech Times, Trusted Reviews and Digital Spy. Uproar also coordinated an opportunity with a CNN producer who featured both the Blink-Board and RocketSkates in five CNN TV segments, reaching national and international audiences. The CNN clips were picked up by over 100 local stations around the country, including local FOX, NBC, CBS, ABC and BBC.
Immediately following the show, ACTON was also featured in Children’s BBC, Telegraph, a second feature in Business Insider, Mashable, Mirror UK, CNN Money, Tom’s Guide, MSN, Life Buzz, ZDNet, Trusted Reviews, Digital Trends, CRAVE, BGR, and TrendHunter. Additionally, several smaller publications like Design Taxi, Latinos Post, Architecture & Design, Grind TV, Fatherly, Jebiga, Punchline, OMG Hype, Live Smart, Canadian Sporting Goods Association, Energy 103.7, Gadget Today, Digital Journal, and Fetch all posted about the RocketSkates and Blink Board’s launch.
The media really gravitated towards the positioning of the Blink Board as safer alternative to the popular hover board. Uproar continued to tie that in to additional pitches including exciting Valentine’s Day gifts for your sweetheart. The outreach resulted in stories on Sport Techie, Gear Culture and Dealerscope, and writers at CNBC, TechCrunch, Good Housekeeping and Digital Trends requested demo units for reviews. Through this outreach, Uproar was also able to reach popular YouTube blogger, Casey Neistat, who requested to demo the RocketSkates for a vlog review.