Well-known watersports brand, Body Glove International, came to Uproar, a lifestyle PR agency, to garner media attention surrounding its 60th anniversary, as well as the release of a book written by Body Glove co-founder Bob Meistrell.

Well-known watersports brand, Body Glove International, came to Uproar, a lifestyle PR agency, to garner media attention surrounding its 60th anniversary, as well as the release of a book written by Body Glove co-founder Bob Meistrell.

Uproar focused its strategic media campaign around the success of the family-owned business over the past six decades and its commitment to being a leader in product innovation for watersport adventurers.

Uproar identified producers and reporters at top-tier national outlets that regularly covered business leaders, successful companies, and prominent individuals, like Body Glove co-founders Bob and Bill Meistrell. Through targeted pitching and relationships with key media influencers, Uproar arranged briefings and meetings with major outlets such as Forbes, Maxim, CNN Money and the TODAY show.

These meetings provided Body Glove founders a valuable chance to explain to media first-hand the Body Glove story, successes and plans for the future while laying the groundwork for a successful ongoing relationship with the press. Additionally, Uproar garnered coverage for the company anniversary and book release on outlets such as Sports Business Daily, ESPN XGames, and KTLA-TV.

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