Cosmos Creations, a snack company based in Junction City, Oregon, came to Uproar to help secure local and national media placements to bring attention to its line of premium puffed corn. With an assortment of different flavors and factors to set it apart in the snack industry, Uproar worked to pique interest and obtain coverage in a variety of outlets for Cosmos Creations' food PR program.

Cosmos Creations, a snack company based in Junction City, Oregon, came to Uproar to help secure local and national media placements to bring attention to its line of premium puffed corn. With an assortment of different flavors and factors to set it apart in the snack industry, Uproar worked to pique interest and obtain coverage in a variety of outlets for Cosmos Creations’ food PR program.

Just as with most companies, Cosmos didn’t have any new products coming out at the time we started so the team strategized ways to get national coverage without having hard news.  To start this process Uproar identified food trends as angles for outreach which garnered coverage in some of the nation’s top consumer publications. With the timeliness of the Fall Season, the team had the Pumpkin Spice flavor featured in POPSugar, The Daily Meal, Delish.com and Today.com. Uproar also highlighted the fact that the snacks are gluten-free, trans-fat free and non-GMO, resulting in coverage in Wall Street Journal’s Market Watch, Cosmopolitan Magazine, ABC News, POPSugar, Skinny Mom, Sugar Loco, and several others.

In order to further align the brand with promoting a healthy lifestyle, Uproar connected with FabFitFun, a subscription box and lifestyle website. FabFitFun included Cosmos Creations in its quarterly subscription box and was featured several times throughout the spring season. In addition, Cosmos Creations was featured on nearly 30 blogs and was featured on celebrity social media accounts, including Tori Spelling, Brandi Cyrus and many more. FabFitFun also included Cosmos Creations in its Fall VIP Party gift bag which was attended by several local celebrities in New York City.

In addition to consumer outreach, Uproar PR also garnered coverage in top trade publications to further drive awareness with retailers and buyers. Uproar used its strong connections with influencers in the food trade industry to secure coverage in Prepared Foods, Snack and Bakery, Progressive Grocer, Fancy Food Magazine and several others. Additionally, Uproar secured coverage for its savory line rebrand in Gourmet News, Packaging World and more by highlighting the forward-thinking sales and marketing aspect of the rebrand.

Uproar positioned Cosmos Creations as the perfect, healthy snack for all ages without sacrificing taste. With the use of expert positioning, the team was able to secure high-level coverage and garner interest for an up and coming snack brand. Uproar successfully established a network of local, trade and national consumer outlets who were engaged in healthy, gluten-free and delicious snacks.

Similar Case Studies