Del Frisco’s Restaurant Group came to Uproar, a restaurant PR agency, seeking a strategic and localized public relations campaign due to its restaurant brand, Del Frisco’s Double Eagle Steak House, returning to the Orlando area.

Del Frisco’s Restaurant Group, Inc. is a collection of 48 restaurants across 20 states. Known for its unmatched hospitality, the restaurant serves up flawless cuisine that’s bold and delicious along with an extensive award-winning wine list.

To re-introduce the restaurant to the Orlando market, Uproar PR was tasked with planning a grand opening party. Through extensive research and personalized outreach, the grand opening was attended by more than 600 guests who were well-known influencers of the Central Florida community. The event generated tremendous buzz across Orlando and was featured in key publications including the Orlando Business Journal, Central Florida News 13, Orlando Weekly, and the Orlando Sentinel.

Leading up to the grand opening, Uproar identified different story angles to further create momentum. Uproar arranged hard-hat tours with key local media and influencers such as Scott Joseph’s Orlando Restaurant Guide and the Orlando Sentinel’s food critic, Heather McPherson, to share the first look as construction was underway. Uproar also coordinated smaller, more intimate private tasting events for specific groups such as concierges, event planners and well-known bloggers throughout the Orlando area including Tastes of Orlando, Orlando Fun and Food, Primlani Kitchen and Central Florida Top 5.

Once the restaurant was open Uproar had to keep the momentum going. That’s when Uproar’s media relations team stepped in with fresh media angles such as National Dessert and Seafood Month to attract journalists and influencers to continue to write about the restaurant. The restaurant has been featured on Orlando TV stations such as WESH 2 News and has been written about on every major website in Central Florida including Orlando Fun and Food, Tastes of Orlando and Where Orlando, Unofficial Restaurant Review, Tasty Chomps, Orlando Signature and Orlando Weekly to name a few. The restaurant has been placed among the most prestigious in the food scene with awards such as Orlando Business Journal’s Most Upscale Restaurants and Orlando Date Night Guide’s Date Night Awards.

Del Frisco’s Double Eagle Steakhouse quickly became a staple in the Orlando community. Uproar has met the goals of introducing the restaurant to the Central Florida community and has kept the community interested even after the opening by hosting events and continuing to push the first class experience.

Most recently, the Uproar team coordinated a Luxury Date Night media event by setting up partnerships with Neiman Marcus and luxury salon J. Christine’s. The event hosted the top 5 luxury media writers in the Orlando area and led them on a unique experience that demonstrated the perfect luxury date night in the Orlando area. Beginning at Neiman Marcus for a private fall fashion show and a professional makeup session, then by hosting the media at J. Christine Salon for a blowout and spa eye treatment. The night ended with a multi-course dinner at Del Frisco’s where the media enjoyed one-on-one time with the Del Frisco’s sommelier and Executive Chef. This initiative has resulted in more than 30 social media postings from the media thus far, and in-depth feature stories in Orlando Signature Magazine, Orlando Magazine, and Central Florida Lifestyle.

To help connect Del Frisco’s with a variety of key influencers in Central Florida, Uproar hosted a dinner with one of the leading woman’s interest publication in Orlando – Orange Appeal. Uproar coordinated an 8-course dinner for 15 of the most powerful women in the area and secured coverage in Orange Appeal’s November/December print issue.

Additionally, Uproar is continually looking for ways to elevate the Del Frisco’s brand including its new menus. With the launch of Del Frisco’s Dry-Aged Steaks, the Uproar team quickly arranged a segment with the entertainment reporter at CF News 13 for a Chef’s Kitchen Segment in addition to an exclusive media tasting with some of the top food reporters in Orlando. Coverage from the media tasting resulted in a two-page spread in Orlando Style Magazine, the Orlando Sentinel, and Tasty Chomps – a popular, Orlando food blog.



Similar Case Studies