eSight has created electronic glasses that enable the legally blind to actually see, be mobile and independently carry out virtually all activities of daily living. Just three weeks out from its new product launch, eSight came to Uproar, the consumer tech PR firm, with one goal – get as much national consumer technology press as possible.
Embargoed outreach was coupled with a quick press tour in NYC and San Francisco to hit all of the major verticals (tech, business, and health) to secure top-tier coverage on launch day. Overall, Uproar successfully announced a niche product and technology the world now knows about and eSight experienced the following as a result: record web traffic with an 8x increase in the month of the product launch alone, 10x increase in leads for the quarter following the launch, and quadrupled sales.
Within hours of hopping off the kickoff call, the consumer tech PR team drafted a pitch and began scheduling interviews under embargo with eSight’s CEO and one of eSight’s earliest users to learn more about the technology and demo the new smartglasses. This was a very visual story, so Uproar scheduled two full days of in-person meetings with CNET, The Associated Press, The Wall Street Journal, USA Today and CNBC in San Francisco, and one day in New York with Mashable, so journalists could produce videos to complement their stories. During the week of the announcement, more than 50 articles ran online including multiple top-tier outlets: Associated Press, CNBC, CNET, Fox News, Mashable, Men’s Health, The Verge, USA Today and The Wall Street Journal.
After the successful product launch, Uproar shifted its focus and attention to local stories of people who are fundraising money for their own pair of smartglasses and secured the following coverage:
A 4-year-old boy who tried on his smartglasses for the first time and secured coverage on multiple local outlets, totaling 20 outlets nationally: KLTV ABC 7, KTAL NBC 6 and KMSS FOX 33.
A 7-year-old girl in Tulsa, OK who was able to receive her pair of eSight just in time to participate in an Easter egg hunt: Channel 2 Tulsa and Tulsa World.
A father being able to finally see his daughter play volleyball in person: NBC15 Wisconsin.
A young boy watching the fireworks for the first time on the 4th of July: WSVN FOX 7.
A man biking across Manitoba to help promote his fundraising for eSight: Brandon Sun and Global News Winnipeg.
To capitalize on a unique event that recreated a man’s wedding day fifteen years later, Uproar collaborated with KBS Agency to promote Andrew’s story to both local and national media. Uproar provided strategy, organized targeted press outlets and edited key messaging to pitch KBS’s final documentary of Andrew’s wedding/story to national news outlets. Andrew’s story was covered by ABC News, Business Insider, Inside Edition, Mashable and The Conway Daily Sun.
Uproar began pitching national business tech and workplace reporters on how eSight is helping the legally blind get back to work full-time and secured a nice feature story with The Huffington Post. Uproar also continued to chase national coverage from publications that didn’t cover the initial product launch, which resulted in eSight being included in a roundup article of best tech so far in 2017 on TIME and a roundup of wearables giving computer vision to the blind on WIRED. Uproar also focused heavily on getting a big national TV hit and did just that with a featured segment on Inside Edition.
As the year came to a close, Uproar began preparing for CES 2018. Uproar utilized the launch of eSight’s announcement to “Make Blindness History” to secure interest at the show. While at the show, eSight secured three TV segments from CNN, as well as interviews with TIME, Digital Trends, and Forbes, just to name a few.