Fattmerchant, a subscription-based merchant services provider helping businesses save thousands on processing fees, solicited the help of Uproar PR, the B2B PR firm, to generate regional and national awareness of the company and its services.
To increase broad, national awareness of a niche, specialized financial company, Uproar recognized Fattmerchant’s key differentiators and packaged them in a way the national media would follow. The B2B PR Firm developed a plan and storylines around the company’s leadership, women in business, unique financial model and the money it has saved for its clients annually across the country. Working with Uproar continues to be one the main drivers of new business for the company.
Fattmerchant has seen regular highlights around its story of turning an antiquated industry on its head with a new model, highlighting customer successes. Uproar gathered all these pieces to garner coverage for this story in Fortune, Forbes, TechCrunch, Bloomberg Business and Business News Daily, as well as in local publications such as the Orlando Sentinel and the Orlando Business Journal. Today, the company’s presence is so well established with local business media that coverage is consistent and regular – incredibly important as Florida-based businesses are still a large portion of the company’s clientele.
The story of Suneera’s background and entrance into the payments industry has also generated interest from the business world, especially as a woman in business. Suneera is making a difference in a male-dominated industry, so Uproar crafted an angle to showcase how she is single-handedly changing the way men have set the industry up. Uproar pitched her experience and leadership skills to national women in business reporters resulting in features in The Huffington Post and Payments Journal and a print mention in Success Magazine.
A Fast Company story not only resulted in 100+ leads but also landed Fattmerchant’s tips as one of the top business lessons of 2014.
The female empowerment storyline landed her a full #GirlBoss feature in Forbes, which resulted in a longstanding relationship with both the writer and the publication.
The specific markets falling under Fattmerchant clientele has driven a vertical outreach in each of the industries to get new customers. Through this ongoing campaign, Uproar has secured targeted feature articles about how companies and small businesses in various industries such as restaurant, retail and small business, spas and hair salons, medical practices and hotel management can save thousands of dollars annually simply by switching merchant processors. As a result of this outreach, Uproar secured stories on RunningRestaurants.com, Fast Casual, Restaurant Hospitality, National Retail Federation Magazine, Medical Practice Insider, DaySPA Magazine, Hotel Business News, Modern Restaurant and Dentistry IQ among others. During the timing of each of these placements, Fattmerchant’s CEO has seen significant peaks in business and customer referrals resulting in these verticals becoming a main focus for future outreach, expanding into other markets such as sports management, CPA, and convenience store trades. Uproar has also looked for podcast and radio opportunities in these verticals, resulting in segments on Running Restaurants and Around the Coin.
The stream of coverage from the campaigns above has helped catapult Fattmerchant’s growth, delivering the opportunity for some major business announcement to the industry. Funding news has resulted in coverage in TechCo, Vertical Systems Reseller, Let’s Talk Payments and even Fast Company.
In order to generate news leads between announcements, Uproar created and launched surveys focused on EMV and payment trends during the holiday season, targeted towards business owners in the U.S. Based on the results, Uproar developed a press release and was able to position Fattmerchant as an expert and pioneer in the payments industry, offering statistics and knowledge about the number of business owners who have not yet made the switch to EMV and how it plays a role in payment security. After pitching the survey results, Uproar secured small business EMV liability coverage in Consumer Affairs, Moneylife, Technology Integrator, The Paypers, Let’s Talk Payments and Dealer Scope. Uproar also secured contributed articles about the topic in SmallBizDaily, Payments Journal, PaymentsSource, and BusinessNewsDaily.
Uproar has also helped draft several awards on Suneera’s behalf, leading to her recognition in the 40 Under 40 class of 2015 with the Orlando Business Journal, the Woman of Distinction Award through the Girls Scouts of Citrus Council, and the Brighthouse Business Award in the startup category as well as Fattmerchant’s recognition in the Orlando Business Journal’s Best Places to Work for 2016.