FlightScope, a global high-tech company, and manufacturer of 3D Doppler Ball Tracking Monitors, Golf Radars & Launch Monitors for sports, came to Uproar and challenged the sports tech PR firm to garner awareness for its game-changing products and innovative ball-tracking technology.
The sports tech PR firm developed a strategic media campaign and successfully broke into the general consumer market with the launch of the FlightScope Xi. FlightScope was well-known for its technology and products for professional golfers but previously did not offer a product that fit the needs of casual golfers. Uproar leveraged FlightScope’s credibility in the industry to target top-tier media read by golf and sports enthusiasts such as Golf.com, Golf Digest, Men’s Journal and more.
Since FlightScope has worked with Uproar to increase its brand awareness in the consumer market, as well as in the pro market, FlightScope increased product sales by more than 30-percent.
In addition to the Xi, Uproar also worked with FlightScope to introduce a variety of other new launch monitors and technology products, including the X2 Elite, Xi Tour, FlightScope Tracer and FlightScope Focusband integration. Uproar successfully introduced the products to the industry and consumers, and captured the attentions of leading golf journalists and influencers, including Yahoo! Health, Men’s Health UK, Golf Digest, Golf.com, About.com Golf, GolfWRX, Golfweek, Men’s Journal, GOLF Magazine, PGA Tour, SportTechie, Golf Channel, T3, Golf Business News, Golf Range Magazine, LINKS Magazine, Independent Golf Reviews, Asian Golf Monthly, PGA Magazine, Sports Illustrated Golf+, GolfBiz.net, MyGolfWay, Bunker Shot, Brazilian Golf Confederation, Inside Golf, Bunkers Paradise, Golfmagic, Examiner.com, The Hacker’s Paradise, US Golf TV, Plugged in Golf & French PGA Magazine. Uproar also regularly researched contributed article opportunities for FlightScope’s team of experts and golf professionals, which has resulted in a placement on About.com Golf.
Uproar has been instrumental in aiding FlightScope in receiving several awards and accolades. The Xi was honored with a Gold Stevie Award in the New Consumer Product category American Business Awards. Additionally, the Xi was named the Techiest Launch Monitor by GOLF magazine and a finalist in the 2015 and 2016 Sports Technology Awards. FlightScope CEO, Henri Johnson, was also named an Orlando Business Journal CEO of the Year for 2015 and was featured in the award’s Riskiest Thing I’ve Done feature.