HNM Global Logistics is a freight-forwarding business in Orlando. The CEO, Tony McGee, who is a former NFL player, came to Uproar, the B2B PR firm, to help put the company on a national stage. HNM offers a wide variety of logistic services covering all modes of domestic and international cargo transportation, warehousing, and distribution.
Uproar was immediately able to position HNM’s executives as thought-leaders in the supply chain industry, ultimately leveraging the company as a front-runner in the field of logistics. When port workers on the West Coast went on strike, hindering the economy and supply chains worldwide, Uproar used its relationships with logistics contacts at major publications to garner HNM’s commentary in The New York Times, U.S. News & World Report, and online trade publications such as Sourcing Journal, Fleet Owner, and EBN Online. This coverage provided HNM visibility as well as credibility for current and new business clients.
Uproar also identified pitch angles around Tony McGee’s history as an NFL player and his transition into logistics. This proved very successful and resulted in high-level features in top tier media such as Inc., The Washington Post, Sports Illustrated, Fortune, Black Enterprise, and Business Insider. This exposure led to interest from local media as well, resulting in stories in the West Orange Times & Observer and The Tribune Star. This coverage brought HNM into the spotlight and created buzz within the industry.
Beyond media relations, Uproar created a strategy for local and national awards for HNM in order to boost credibility and recognition for the company. HNM was placed on the Florida Trend’s 2015 Best Companies to Work For list, the Orlando Business Journal’s 2015 Best Places To Work, as well as the Fast 50 ranking. Furthermore, Tony McGee was also named a finalist for the Ernst & Young Entrepreneur of the Year award.
Using executive commentary and leveraging a unique CEO story led to dozens of top tier placements for HNM Logistics. As a result, the small Orlando-based company was placed on a national stage, which helped HNM’s sales team to attract customers from all over the country.