HYPERICE and Uproar, the lifestyle PR agency, have worked together for several years, strategizing media relations campaigns that have garnered national notoriety for the brand. Through the implementation of Uproar’s suggested media strategies, HYPERICE has seen tremendous ROI and increased sales that can be linked to large media placements garnered by the Uproar team.

One of Uproar’s greatest successes was telling the entrepreneurial story behind HYPERICE’s founder, Anthony Katz, highlighting how he built a successful fitness technology brand used by elite athletes all over the world. This story resulted in placements in Fortune, Fast Company, CNN Money, and perhaps the largest placement of the entire campaign, a six-page spread in Inc. Magazine detailing Katz’s story, which was also featured on Inc. online. Katz has also been recognized as Men’s Fitness 2015 entrepreneur of the year.

HYPERICE first came to Uproar during its Kickstarter campaign for VYPER, a high-frequency vibrating foam roller. Uproar leveraged the company’s relationship with high-profile athletes and VYPER’s innovative technology to help HYPERICE close its campaign with $271,424, nearly tripling its original goal of $100,000.

Due to the success from Vyper, Hyperice launched its newest product, Vyper 2, the next generation in vibrating foam rollers. Uproar selected key media who have helped HYPERICE gain notoriety among the fitness industry to be the first to test the new product. Uproar continued to position the technology as an essential way to upgrade your fitness routine or workout, garnering coverage in all major health and fitness publications such as Mashable, Shape, SELF, Men’s Health, Men’s Fitness, STACK, Women’s Health, Greatist, Cosmopolitan, Elite Daily, Well + Good and more.

Another big focus for HYPERICE was its product, HYPERSPHERE—a massage ball that uses vibration to aid in recovery and injury prevention. Uproar created a media campaign to announce the launch of HYPERSPHERE, securing print coverage in Muscle & Fitness, FLEX, Runner’s World and Runner’s World UK Magazine and online coverage in Vogue, Outside Magazine, Gizmag, PSFK, CBS New York, Bustle, She Knows, The Huffington Post and Gear Culture. HYPERICE was able to leverage these strong media placements with distributors and saw a boost in sales prior to year’s end.

Additionally, HYPERICE announced its digitally-connected back wrap, VENOM which combines heat and vibration to reduce pain in the lower back. Uproar worked with the HYPERICE team to garner strategic media placements in order to increase sales. Uproar secured a National TV segment on FOX News and online coverage in Sports Illustrated, Forbes, Digital Trends, Inc., The Huffington Post, Trend Hunter, Gear Culture, Tech.Co, Golf Digest STIX, and Sport Techie. In conjunction with garnering media placements for VENOM, Uproar also positioned HYPERICE as a leader in fitness recovery, securing placements in U.S. News and World Report and Yahoo!.

In addition to new products, Uproar, the lifestyle PR agency, worked to announce the brand’s partnerships with athletes, Ryan Clady from the Denver Broncos, Olivier Giroud from the English Club Arsenal, and Patrick Peterson from the Arizona Cardinals. Uproar also leveraged existing partnerships with the LA Clippers’ Blake Griffin and Olympic Skier, Lindsey Vonn. By using these partnerships as news angles, Uproar garnered media placements in Yahoo! Finance, Bleacher Report and Active Times. This strategy also included opportunities with well-known athlete trainers that garnered coverage for HYPERICE as the ultimate recovery brand in ESPN, and Fox Sports News.

Similar Case Studies