Kavaliro, an award-winning national staffing company, came to Uproar, the B2B PR Agency, to help secure local and national media placements in order to establish the team as experts and thought leaders in the staffing industry and beyond. Uproar worked to create a media relations strategy where mentions, commentary, and features for Kavaliro were placed in high-level industry and consumer publications as well as TV outlets across the country.
Over the five years that Kavaliro and Uproar worked together, Uproar implemented media campaigns that secured opportunities with reporters and editors from targeted top-tier outlets. These outlets range from business and finance to job recruitment and social media trends. Through Uproar’s strategic media direction, the Kavaliro name has now become synonymous with staffing and economy news. Featured in world-renowned outlets such as Reuters, The New York Times, Inc. Magazine, Forbes and Bloomberg, Kavaliro and its executives are now go-to sources when big news stories break.
One example of Uproar’s strategic direction occurred when the team worked with Kavaliro to announce that the company had acquired San Francisco Bay Area-based staffing firm, Hynes & Company. Uproar saw the opportunity to pitch the story to three different verticals: Orlando, San Francisco, and staffing trade publications. Uproar’s announcement strategy resulted in three times the coverage with stories in the Orlando Business Journal and Orlando Sentinel as well as top trade publications including Staffing Industry Analysts, Staffing Today and Staffing Life. In addition to the acquisition announcement, Uproar coordinated a ribbon-cutting for the new office and announced Kavaliro’s positive impact on the economy by creating 100 new jobs. Local Petaluma coverage included a feature story in the The Press Democrat, Argus Courier, and the North Bay Business Journal.
Uproar continuously focuses on the largest and most impactful media outlets for Kavaliro coverage. The team does so by monitoring industry news and identifying stories that Kavaliro executives can offer commentary for. This strategy has proven successful as journalists who cover jobs, economics, finance, and business now come to Kavaliro for thought leadership and quotes on what’s going on in our world. From consistent local coverage on FOX 35’s Good Day Orlando, Orlando Sentinel, Orlando Business Journal and Charlotte Business Journal to national coverage in Fortune, Fast Company, FOX Business, Mashable, Forbes, NBC News and POPSugar, Kavaliro has become an established brand.
In addition to garnering national and local media coverage, the Uproar team identified a secondary media target that was important in solidifying Kavaliro’s brand awareness and status as an industry leader. Uproar turned to trade publications and focused on building relationships between the media and Kavaliro, which continue to flourish. These relationships consistently result in coverage in publications such as AP Staffing, CollegeRecruiter.com, Smart Business Online, Resumes by Matt, Glassdoor, ZipRecruiter, CIO.com, Recruiter.com, and CareerBuilder. Through Uproar’s strategic direction, Kavalliro has successfully established a network of industry and consumer outlets that are engaged in current and future topics with expert opinions from Kavaliro and its executives.