Lifestyle PR Firm, Uproar PR, has been working with Kenyon for over three years - garnering consistent national media attention. Coverage has ranged from TODAY Show to Cooking Light and Uncrate to GearCulture.
Lifestyle PR Firm, Uproar PR, has been working with Kenyon for over three years – garnering consistent national media attention. Coverage has ranged from TODAY Show to Cooking Light and Uncrate to GearCulture.
Luxury electric grill and cooktop manufacturer, Kenyon, came to Uproar to garner awareness for its portable indoor grill, The City Grill. Kenyon was looking to build awareness and bring its unique, luxury grill into the mainstream; specifically to the apartment/small-homes readers, while still maintaining the values proposition behind the product. Throughout the past three years, Uproar has successfully positioned the brand, not only as an industry-leading product, but as a design innovator.
Kenyon has seen continuous increased sales, month over month compared to previous years, as a direct result from its PR program.
In order to capture the media’s attention during Kenyon’s peak season, Uproar devised several storylines to highlight Kenyon as the go-to grill for the summer months. Through this outreach, Uproar placed a large focus on national tv shows, and garnered interest from the TODAY Show. Uproar consistently followed up on this interest for weeks and was able to get a Kenyon grill in the hands of one the producers. Uproar’s constant communication with the TODAY Show team led to a live segment on the show and an online story on the TODAY Show featuring Kenyon’s grill. Kenyon noted that this coverage directly resulted in one of the company’s highest spikes in sales.
In addition to the TODAY Show coverage, Uproar also secured coverage through their summer months pitching on KRQE News 13, Digital Trends, WTNH Good Morning Connecticut, Digital Trends, Haute Living and The Manual, among others.
Uproar also regularly targets major consumer interest publications, which results in consistent coverage of Kenyon’s products in publications like Digital Trends, The Manual, Cooking Light, Food52, SAVEUR, CRAVE, OUTSIDE, Gear Hungry, Dwell, The Awesomer, DailyXY.com, Uncrate, Vouch Magazine, Hearth & Home, GearCulture, Materialology, Southern Boating, Woman’s World, Mike Shouts, CANOE, Asia Pacific Boating Magazine Guy Maven, Man of Many, and several more. The team also identifies opportunities in gift guides and product lists for various holidays and events such as Father’s Day, 4th of July, seasonal tailgating, Christmas and more. This has resulted in coverage in Digital Trends, FOX, Food Network, The Huffington Post, About.com, Men’s Fitness, Brit + Co, Tech.Co, EveryJoe, Bustle, Yahoo! Style, Pursuitist, Domaine, The Manual, Gear Patrol, Supercompressor, and A&H Magazine.
Outside of general consumer interest publications, Uproar devised a strategy plan to target more specialized home, outdoor living and trade publications around Kenyon’s grills. Uproar secured positive reviews of the grill in Traditional Home, Medium, RV Business, RV Travel, Kitchen & Bath Business, Family Motor Coach Magazine, RV News, Luxury Standard, Premier Coachworks and Power & MotorYacht. In addition to regular product outreach, the team positions Kenyon as experts on grilling safety and developers of unique recipes for the grill. This angle has resulted in placement in Gourmet Retailer, Food and Wine, The Kitchn, Uproxx, Fox News, Outside, Yummly, Epicurious, Home Harmonizing, Food.com, The Daily Meal, Stupid Dope, The Manual, and a TV segment on FOX’s Good Morning Connecticut show.
To supplement traditional media relations efforts, the team has also been instrumental in coordinating product giveaways. Uproar has coordinated giveaways for Kenyon with Sports Illustrated, The Awesomer, Dude I Want That, and The Manual. These giveaways resulted in large increases in Kenyon’s social media following and website page views. Also, when Kenyon conducted its own holiday and Super Bowl 50 giveaways, the Uproar team conducted media outreach to national contest and sweepstake bloggers to help spread the word and gain entries. Coverage of the giveaways appeared in Whole Mom, Couponing 4 You, Giveaway Bandit, Motherhood Moment, Life in a House of Testosterone and several others.