Kira Talent came to Uproar PR to launch its new EdTech platform, Kira Academic, a video talent assessment platform for colleges and universities. Due to Uproar’s strategic media relations campaign, Kira Talent reported the highest amount of website traffic it had ever recorded, and just several months after partnering with Uproar for media relations, the company more than doubled its number of clients.
Kira is now used by hundreds of schools around the world including Yale, Northwestern, Imperial College London, and Hong Kong University of Science and Technology. The startup has also successfully raised a significant amount in funding. Kira Talent attributes a large portion of its success to the media coverage secured by the Uproar team.
Uproar regularly meets with the Kira team to identify key stories that are compelling and will garner media attention for the company. For example, Uproar led the media strategy behind several of Kira’s announcements for new service offerings or product features. Launches such as these have secured media placements in outlets like iSchool Guide, BizEd, 24 Hours Toronto, Tech Insider, Poets & Quants, Education Dive, Politico, EdSurge, Campus Technology, Education Dive, University Business and eCampus News.
The Uproar and Kira teams have also worked together to announce successful funding rounds for the startup. The strategy behind telling this story is to show stakeholders that Kira is a validated product with high profile investors backing the idea. As a result of Uproar’s efforts, media coverage was garnered in Financial Post, TechVibes, Startup Beat, Wall Street Journal Pro Venture Capital, Owler, Ed Surge, Cantech Letter, BetaKit, FinSMEs, Make Me Feed, Hack Education Weekly News, and Palico.
Another key component to Uproar’s media strategy is identifying and tying Kira to relevant industry trends. Uproar has successfully created several media angles around controversial topics such as admissions fraud and holistic admissions. By tying Kira to these already popular media stories, Uproar was able to secure placements in USA Today, NPR, US News, EdSurge, University Business, The Economist and Poets & Quants.
In addition to constructing media strategies around national trends, Uproar suggested that the team create the first annual Best Higher Ed Recruitment Video Awards, developed strategically based on video and recruitment creativity—two of Kira’s key offerings. Uproar’s idea to create the annual award, led to media placements in The Daily Dot, AdWeek and Recruiter. In addition to securing such media placements, this annual award enables Kira to continue to sell itself to the industry as a thought leader in video recruitment each year.
Another strategy suggested by Uproar, utilized members of the Kira team and their individual expertise to position them as thought leaders in the industry. Uproar highlighted Kira’s Co-Founder, Emilie Cushman, as a young female leader in the tech industry which resulted in coverage in SUCCESS Magazine and HigherEdJobs. Uproar also positioned the company’s CEO, Craig Morantz, as a thought leader on growing your business which garnered coverage in The Globe & Mail and Business News Daily. Additionally, Uproar worked to make Morantz a regular contributor to Fortune. Lastly, Uproar and Kira’s head of marketing, Andrew Hastings, worked closely together to draft a contributed article which was featured on TechCrunch. Uproar also utilized Hastings’ expertise around topics like the ethics of admissions consultants and application fraud to secure articles in The Economist, Glassdoor, HigherEdTech Decisions and Poets & Quants. With Uproar’s strategic direction, both the Kira brand and its executives have become industry leaders in the EdTech space.