Knixwear came to Uproar PR during its Kickstarter campaign for the Evolution Bra. Since the crowdfunding campaign was already in full swing, the Uproar lifestyle PR team quickly developed a targeted media relations strategy aimed at raising $30,000 in funding. Uproar's lifestyle PR team helped Knix Wear exceed that goal by more than 4,000%. With more than $1,423,193 in funding, the Evolution Bra was named Kickstarter’s most funded fashion project and most funded female project to date.

Knixwear came to Uproar PR during its Kickstarter campaign for the Evolution Bra. Since the crowdfunding campaign was already in full swing, the Uproar lifestyle PR team quickly developed a targeted media relations strategy aimed at raising $30,000 in funding. Uproar’s lifestyle PR team helped Knix Wear exceed that goal by more than 4,000%. With more than $1,423,193 in funding, the Evolution Bra was named Kickstarter’s most funded fashion project and most funded female project to date.

In less than 24 hours of launching Knixwear’s PR campaign, Uproar landed articles in Bustle and Women’s Running. The Evolution Bra was also featured in PureWow three times – as a feature story, in a product roundup, and in the publication’s daily newsletter. Uproar continued to build momentum by targeting top-tier fashion, fitness and lifestyle publications like, Glamour, Yahoo! Style, Cosmopolitan UK, Competitor.com, Mic, Gadgette, Shop Girl Daily, Lingerie Insight, HerCampus, Heart and Habit, W View, and Daily Motion.

Once the Kickstarter was over, Uproar shifted attention away from the bra while it was under production and began working to promote Knixwear’s three underwear lines. Since Knixwear has a line of underwear with a built in panty liner, Uproar focused its outreach around the trend of “period panties.” With confidence in the product, Uproar planned a media tour in New York City and coverage resulted in Glamour, Good Housekeeping, Bustle and HelloGiggles. Simultaneously, Uproar worked on a couple of other angles, including fitness pitches highlight Knixwear’s Fit Knix underwear, a line made for athletic women. The Fit Knix line was featured in Women’s Running, Backpacker, SnoCountry, Yoga Journal, Bustle, and VeryWell. Other successful media relations angles included ideas such as: “the best undergarments to wear under a wedding dress” which was featured In Brides Magazine and “what to wear under your summer whites” which appeared in PopSugar.

Once the Evolution Bra had completed its production and became widely available to the public, Knixwear once again trusted Uproar to plan the launch. In the week following the announcement, Uproar secured coverage in Bustle, Livingly, FabFitFun, Crowdfund Insider, Lingerie Insider, and Dressing Room 8.

The lifestyle PR team also worked with KniwWear to create a viral buzz around the brand’s “Every Body Has a Story” campaign.

Within a week of the campaign launch, Uproar landed feature stories in People.com, The Huffington Post, Who What Wear, and Marie Claire France.

The campaign was also featured in The Drum’s creative campaign roundup, which showcases the top creative projects from North and South America each week.

With the products shining in the press, Uproar also pitched the founder’s story to introduce the media to the inspiration behind the brand. This outreach resulted in a great feature in Elite Daily titled, “7 Tips for Becoming a #GirlBoss From a Woman Who’s Revolutionizing Lingerie.” Uproar also garnered a multi-page feature in Plus Model Magazine as well as a radio interview and a feature on The Price of Business.

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