Filled with high profile security hacks and data breaches, 2014 was a challenging year for businesses and their customers.
Leading password manager LastPass sought Uproar’s expertise in media relations to elevate the profile of the company, helping educate consumers and businesses on best practices to keep data secure. Because LastPass is already a widely used tool, the company receives a significant amount of organic and inbound press coverage. Uproar’s goal was to generate additional opportunities to share the expertise of LastPass CEO Joe Siegrist in mainstream and business-focused media.
Every time a data breach or news of a hack surfaced, Uproar mobilized its resources to find opportunities to provide expertise. From Heartbleed to the Stubhub data leak, Uproar secured coverage for LastPass in Business Insider, NBC News and ReadWrite, among others. This coverage helped to position the company as a leader in the industry and a trusted resource related to cybersecurity issues.
As LastPass continued to evolve its product, Uproar also worked to communicate multiple feature updates. By pitching targeted technology and security reporters, Uproar landed LastPass coverage in publications such as Mashable, BetaNews and PCMag.
In addition to these efforts, Uproar PR also developed timely thought leadership topics focusing on cybersecurity practices. Latching on to trending topics such as wearable technology and BYOD policies as a hook, Uproar secured opportunities with Fox News and FierceCIO.
Security issues took center stage in the media world in the last couple of years, and Uproar PR ensured LastPass was at the forefront of the issues to help communicate how to protect the digital world. LastPass is now a go-to and credible resource for many mainstream reporters.