Lutheran Services Florida (LSF) is a statewide, non-profit, human services agency dedicated to helping all people in need regardless of religious affiliation, age or national origin. Headquartered in Tampa, the agency has more than 60 programs located throughout Florida.
Uproar worked with LSF to identify specific program needs, focusing on an individual service within the organization, while also looking for opportunities to elevate LSF’s overall profile as a growing nonprofit to help families.
To raise community awareness of LSF and the Head Start services it provides, Uproar strategized a plan to piggy-back off the popularity of back to school media stories resulting in coverage in The Florida Times-Union and the St. Petersburg Tribune. Uproar also reached out to local TV stations in Tampa with personal stories of Head Start teachers, and placements were secured on WTSP-TV and Bay News 9. Finally, when construction completed on a playground built by LSF for a local school, Uproar reached out to local media with the news and an opportunity to interview the school’s principal about the addition. A two-page article was secured in The Belle Glade Sun, as well as inclusion on PalmBeachPost.com.
Uproar identified an opportunity to promote LSF’s mental health services with the addition of Dr. Christine Cauffield, Executive Director of the LSF Health Systems Substance Abuse and Mental Health program. Uproar used her as a thought leader in mental health, which resulted in her expertise featured in outlets across multiple counties, such as: Florida Times-Union, The Jacksonville Business Journal, Sarasota Herald-Tribune and Tampa Bay Business Journal. Dr. Cauffield was quoted in a Prevention magazine article about things to consider before starting antidepressants. Additionally, as an accredited mental health expert, Uproar secured her a spot on USA Today’s expert commentary list.
Uproar leveraged the success story of a volunteer and previous resident of one of LSF’s youth shelters in Pensacola, Fla. As a result, the Pensacola News Journal published an article highlighting her experience with the shelter and her path to success because of the support she received from LSF. Within two days of the article coming out, three separate people dropped off donations to the shelter because they had read the story and wanted to lend a hand.
When statewide cuts affected LSF’s guardianship program, Uproar immediately jumped into action to help raise awareness. Uproar made the trip to Sarasota to film ten testimonials of families who went through the program. These videos were used in crowdfunding efforts as well as media outreach. Additionally, Uproar worked to place an opinion piece from LSF’s CEO voicing LSF’s support of a senator’s guardianship bill. This was picked up by the Sarasota Herald-Tribune, The Palm Beach Post, Tallahassee Democrat and The Tampa Tribune.
Uproar PR was a partner in LSF’s fight for funding, whether it be through donations or through state lawmakers. Uproar helped LSF identify core services to focus on and found unique story angles within those services to help raise awareness.