Year after year, ModiFace has relied on Uproar PR, the lifestyle PR agency, to help get the brand in front of top beauty players. Through regular coverage, Uproar has taken ModiFace from a new startup to a well-known innovator to the likes of Smashbox, L’Oreal and more. Uproar’s strategy expands past beauty and fashion industry news to reach into other spaces, such as tech and business.
Since signing on with Uproar, ModiFace’s executive team has worked with the PR team to strategize and identify a media relations plan for each of its upcoming announcements that have resulted in placements that not only drive downloads but showcase the advanced technology ModiFace has developed and establish the company’s executives as industry thought leaders. Some of the areas Uproar has focused on include:
- ModiFace app announcements, reviews and app round-ups
- High-level brand partnerships
- Ongoing media coverage of new and previously launched apps, 15 launches total
- Tradeshows and business announcements
Uproar’s strategic PR timeline for ModiFace balances stories for industry, business, and tech by clearly identifying targets in an effort to avoid fatigue from the steady stream of news coming out of the company. As a result, ModiFace sees bi-monthly coverage in industry trade such as Glossy, GCI Magazine, Global Cosmetic News, Happi, WWD, Adweek, FashInvest and many more. Uproar connected with key media for unique stories on the apps and how their technologies will change the beauty, consumer and tech industries. The campaigns brought in much success with major stories across tech, beauty and retail trade publications.
Uproar also continued to connect with top editors across several consumer interest and technology publications for inclusion of ModiFace’s various tech announcements such as Facebook Bot, Live Scan, Eye Tracking, and Skin AI. The team secured high-level media placements in several publications including Gizmodo, BGR, Apple Insider, 9 to 5 Mac, Bustle, Fast Company, International Business Times, Slate, VentureBeat, The Verge, and Fortune along with other targeted outlets. These stories highlight the technology behind ModiFace more than the industry news that highlights the traction the company is making in the industry. National outreach on these stories and ModiFace’s interesting technology have resulted in coverage in Tech Crunch, Forbes, The Washington Post and Business Insider.
Along with pitching various partnerships with major beauty brands which include announcements of apps and new AR technologies, Uproar helped ModiFace launch its first hardware platform, the ModiFace Mirror, as well as a software platform for smart mirrors at CES. Uproar secured placements around each announcement in major outlets such as Today.com, Elite Daily, Refinery29, Digital Trends, BBC, Tech Times, and PC Mag.
After three years of working on ModiFace’s PR campaign, Uproar continues to capture the attention of leading journalists, positioning ModiFace as a front-runner in the industry. Through Uproar’s efforts, ModiFace and its team are now looked upon as key thought-leaders with the latest and most innovative augmented reality technology available to consumers through mobile applications mentioned on sites such as Racked, Entrepreneur, The Huffington Post, and Harpers Bazaar. ModiFace has also reported several spikes in downloads consistent with each app introduction and high-level media story.