Moodo, a smart home fragrance machine, came to Uproar in the fall of 2017 after finishing a successful Indiegogo campaign.
With its headquarters in Israel, Moodo wanted help securing coverage in the United States to drive sales for its first consumer product. Uproar began helping Moodo both with media relations and social media to garner as much coverage and awareness as possible. After discussing Moodo’s PR goals, Uproar decided that targeting multiple verticals, from early adopter tech enthusiasts to general consumers, would provide the greatest impact.
Uproar started by recommending that Moodo leverage shipping to Indiegogo backers for an initial press introduction. Through Uproar’s announcement, Moodo was covered in Brides, PopSugar and more. Next, when Moodo was ready to announce its general availability, Uproar distributed a press release about the milestone to a select group of tech and consumer reporters and leveraged its relationships to secure press in Digital Trends, Yahoo and Home World Business.
In January 2018, Moodo attended CES for the first time, just two months after launching the device to consumers. Uproar devised a strategy to make the most noise possible by suggesting Moodo hold its announcement of the device’s new ‘Scent Shuffle’ feature for CES, in order to hook reporters with something new and exciting at the largest consumer technology show. Through targeted pitch outreach leading up to the event, scheduling meetings and getting the product in the hands of the major decision makers, Uproar coordinated more than 15 press meetings at Moodo’s booths during the show, including filming TV footage and segments with major outlets, such as Digital Trends, Tech Today and NBC News. To date, Uproar has secured a total of 57 pieces of coverage from CES outreach alone, including CNET, Newsday, Popular Science, Reviewed.com, Engadget, Refinery29, the Associated Press and PC World. This also included coverage beyond traditional media outlets, including social segments like The Verge’s CircuitBreaker Live CES Twitter Show.
Moodo has also worked with the social media team to create content and manage incoming comments, questions and concerns on its Facebook page. Originally, the team took on this content in a phased approach. Since Moodo came on after its Indiegogo, but before the product was available for purchase, the team focused on building brand awareness to create excitement, while also addressing questions and concerns about shipping. Now, the team is focusing on creating content around Moodo’s tech and how it can quickly change the ambiance of any scene while still directing traffic to the website. Since September 2017, the Facebook page has grown to 4,416 total fans.