Canadian startup, Thalmic Labs, came to Uproar to launch its revolutionary gesture-control armband, Myo, to the world for the first time.
Canadian startup, Thalmic Labs, came to Uproar to launch its revolutionary gesture-control armband, Myo, to the world for the first time. Since consumers have never seen anything like Myo before, Uproar got creative in how to capture the attention of the everyday consumer, not just the early adopters of technology. Uproar created “Unleash Your Inner Jedi” as an easy visual for understanding all of Myo’s capabilities. Uproar’s media relations strategy positioned Myo to be one of the most highly anticipated technology products of 2014 across the board.
To drive pre-orders to more than 50,000, Uproar has secured press coverage multiple times in the leading technology outlets, including TechCrunch, GigaOM and PandoDaily, and from technology journalists with major national outlets, including Forbes, Scientific American and Fast Company.
PR efforts for Thalmic Labs had journalists anxiously awaiting their chance to try Myo. Uproar has capitalized on the excitement twice with New York press tours giving top-tier outlets the opportunity to see the Myo. The meetings with Popular Mechanics resulted in a 2013 Breakthrough Award. This award featured Myo amongst the world’s top 10 innovations for the year and prominently featured the device and the CEO on The TODAY Show. Uproar landed Thalmic Labs a one-on-one with the editor-in-chief of Mashable, resulting in a great first review called “Halfway to Iron Man” and a host of social posts from the editor.
Uproar continued momentum by recommending three full days of press meetings off-site at the 2014 Consumer Electronics Show as the company did not have any official booth space. Stories in Inc., New York Post, CNBC, the Huffington Post and CNET gave glowing reviews of the experience with Myo. Digital Trends even named Thalmic one of the Best of CES 2014, an award typically only given to companies with official presence at the show.
As Thalmic gets closer to releasing the Myo, Uproar has created a steady stream of stories with outreach around company announcements, including an exclusive with the Wall Street Journal unveiling the final design to the world. Additional press pushes also included positioning Myo as a partner to Google Glass, which caught the attention of AOL, SlashGear, Engadget and The Next Web to name a few. Deemed the year of consumer tech by Business Insider, through Uproar’s outreach, Thalmic Labs landed on its list of the best startups that launched in 2013.