Nanopay originally came to Uproar PR, the fintech PR agency, in 2015 to publicize the acquisition of its MintChip technology, a regulator-friendly digital currency platform from The Royal Canadian Mint. Uproar has since helped the company establish itself as a leader in the FinTech industry that is changing the way money is moved around the world through exclusive, top-tier placements in business publications and features in trade magazines.
Uproar’s ongoing strategy centered on positioning nanopay’s executives as industry thought leaders to discuss trending topics, like the future of digital wallets, digital currency and chip cards. Uproar worked to secure coverage across Canadian media that would drive consumers to download MintChip, give Canadians their first taste of what a cashless society would look like and show developers how effective the platform can be. These efforts have secured coverage in CNBC, ZDNET, PYMNTS, Business Insider, International Business Times, Scientific American, Digital Transactions and more. Additionally, Uproar positioned nanopay as a recognized leader in the Canadian fintech space, as displayed by articles covering the rise in Canadian fintech investments on Reuters, BNN, Yahoo, VentureBeat and more.
When nanopay has had key announcements, such as the MintChip acquisition, Uproar created launch plans to reach influential business, finance, tech and payments publications. On the day of the MintChip acquisition alone, Uproar secured more than 50 features, with a first-to-publish exclusive in The Wall Street Journal and a front page feature in the Financial Post (print and online). Uproar also garnered coverage in Forbes, CBC News, Digital Transactions, Paybefore, Toronto Star, Globe and Mail, CTV National News, BNN’s Business Day and more.
Another announcement Uproar led was launching nanopay’s B2B announcement, which was a key announcement meant to target banks as future customers. Uproar secured coverage in relevant trades bankers read such as Digital Transactions, Banking Technology, The Paypers, Finovate, Payments Source and more.
As a result of the MintChip deployment, Uproar secured an opportunity for nanopay to be included in an exclusive project called The Great Rewrite, Forbes’ six-month series of print and online reports and videos which featured companies that are changing the way we live and rewriting history. nanopay was chosen as one of only three companies to be featured in the series on the future of money.
When nanopay was one of 16 companies that participated in the United States Federal Reserve’s Faster Payments Task Force Report, Uproar crafted a press release and outreach strategy to share the news. In addition to securing an interview and coverage with the Wall Street Journal, Uproar pitched the news to trade publications and received coverage on American Banker, CoinDesk, Banking Technology, Betakit, Digital Transactions, and Paybefore. All of these efforts resulted in many inbound sales leads and an invitation to speak at a conference focused on faster payments.
Uproar’s strategy also encompassed support at events and to help nanopay secure speaking opportunities. Through Uproar’s efforts, nanopay’s CEO was chosen to speak at industry conferences like Finovate New York, Paythink, Payments International, and FinovateSpring, among others. In order to maximize exposure at events nanopay attends, like Money2020 and Sibos, Uproar pitched accompanying press lists and has successfully secured interviews with Huffington Post, Payments Business, Payment Eye and more. nanopay continues to work with Uproar to secure top-tier coverage and speaking opportunities on the company’s behalf.