Uproar PR worked with Make-A-Wish of Northern & Central Florida to create awareness about the organization’s great cause by bringing powerful wish stories to the media’s attention through a powerful non-profit PR campaign. Uproar secured stories about wish kids, their families and wish granters across the Tampa, Orlando and Jacksonville markets, and cities in between.
When a four-year-old girl battling congenital heart disease was granted a wish to ride a unicorn with her family on the beaches of Bradenton, Fla, Uproar knew it would make for a great visual story for the local TV stations. As a result of pitching efforts, stories ran on WTVT-TV and WWSB-TV, and stories ran online as well in The Sarasota Herald-Tribune and the websites for WTSP-TV and WFLA-TV.
Additionally, Uproar garnered coverage for a Texas boy battling leukemia who dreamed of meeting the Jacksonville Jaguars NFL team. Local online coverage posted from News 4 Jax, First Coast News, Action News Jax and Florida Times-Union. The story was also shown to more than 100,000 local viewers in the Jacksonville TV market on WJXT-TV, WFOX-TV and WTLV-TV.
Uproar helped support Make-A-Wish’s fundraising events through media relations. For Orlando’s Walk for Wishes, Uproar promoted a local story about an 18-year-old high school student who was diagnosed with leukemia and decided to forego his wish to help other wish kids. This story resulted in a segment on FOX 35 Orlando with a local viewership of 60,000. The story then grew to a national audience and was picked up by FOX 11 Los Angeles, FOX 5 D.C. and FOX 29 Philadelphia.
In addition to traditional coverage, the teen’s story became popular on social media. Matt Overton, from the Indianapolis Colts tweeted at him, which resulted in a story from the Indianapolis Star.
Uproar’s outreach efforts were conducive in creating awareness surrounding the nearly 300 wishes the organization grants in 54 counties, and the need for active donors to make these wishes happen. While working together the chapter celebrated raising more than a combined one million dollars at its Tampa and Orlando Wishmaker’s Balls, an achievement that will secure even more wishes next year. Uproar’s media outreach not only helped Make-A-Wish grant more wishes per year, but it also gave wish granters the recognition they deserved for their charitable work.