OriginTrail, a blockchain-based supply chain IT company known for its traceability solutions, began working with Uproar PR, the enterprise tech PR firm, before one of the most pivotal points of growth for the company – its Initial Coin Offering (ICO). Uproar was approached with the challenge of generating interest leading up to the ICO presale and crowdsale. With pilot programs in Europe and China, OriginTrail uses blockchain technology to bring transparency and accountability to the supply chain industry. The solution aims to tackle issues related to food safety, counterfeit products, sweatshops and more.
To introduce OriginTrail to key industry contacts and generate interest ahead of the ICO presale, Uproar began outreach to writers in the cryptocurrency, supply chain, food and beverage (a market segment already adopting OriginTrail’s technology), blockchain, business and technology space. This strategy resulted in media placements in PYMNTS.com, Blockchain News, Food Safety Magazine, Global Trade Magazine and Payment Week.
In the final days ahead of the presale, Uproar worked to keep OriginTrail top-of-mind with industry contacts and build the company’s reputation. Uproar drafted a press release announcing OriginTrail’s inclusion in the Enterprise Ethereum Alliance (EEA), an organization dedicated to growing blockchain-based solutions for enterprise. This resulted in a placement in EconoTimes, and a briefing with a Forbes contributor, as well as an SEO boost for OriginTrail.
After reaching the presale hard cap of $10 million, OriginTrail opened its ICO crowdsale, ultimately reaching its funding round hard cap goal of $22.5 million in only 18 minutes.
Uproar announced the impressive ICO results to reporters covering cryptocurrency, supply chain, food and beverage, blockchain, business, tech and funding, resulting in placements in SiliconANGLE, FoodQualitynews, CoinJournal, BlockTribune, FinSMEs, PE HUB, Payment Week, Freight Waves, SupplyChainBrain, Blockchain News and the Journal of Commerce.
Uproar also generated interest from top-tier outlets as a result of pitching the ICO crowdsale results. OriginTrail spoke with an editor from Barron’s, whose piece is expected to publish in February 2018.Uproar also secured interest from VentureBeat and CNBC.
By developing relationships with key media contacts on behalf of OriginTrail, Uproar strengthened the company’s position as an innovator and industry leader in both the supply chain and blockchain space. With an emphasis placed on industry verticals, OriginTrail can secure partners and clients within those spaces while continuing to tell the story of their technological innovation.