The Orlando Science Center strives to inspire people of all ages to learn about science. Uproar PR, the lifestyle PR firm, works with the non-profit organization to accomplish that mission by raising awareness through media relations both locally and nationally.
Locally, the Orlando Science Center wanted to attract new visitors to the center and to its events throughout the year. The Orlando Science Center also wanted to be positioned on a national stage, not only for the recognition but also to encourage financial support.
The Orlando Science Center hosts a myriad of events throughout the year and enlisted Uproar’s help in generating media buzz around these events to drive attendance. For large-scale, annual events such as its Maker Faire, the Winter Science Spectacular or Otronicon (the [O]rlando Elec[tron]ic [I]nteractive Entertainment [Con]vention), Uproar put an emphasis on pitching TV reporters because of the visual nature of the events. As a result of Uproar’s efforts, the 2016 Otronicon event had the highest attendance in the history of the 11-year event, Maker Faire’s attendance grew by 15 percent, and the Winter Science Spectacular event’s attendance grew by 22 percent.
When the Orlando Science Center was struggling to get young students to apply for its Young Entrepreneurs Academy, Uproar PR used its relationships with WESH 2 News to coordinate a TV segment, showcasing how the program fosters young creative minds. The spot resulted in seven more applications to the program in a class of just 15 students.
The lifestyle PR firm also helped position the science center on the national stage. In order to generate interest from national reporters about the Orlando Science Center, a local organization, Uproar PR turned to thought leadership angles. By pitching the Orlando Science Center’s seasonal programs as accessible experiments for parents to get their children interested in STEM, Uproar secured coverage in the TIME Magazine parenting newsletter, which is distributed to more than 1 million subscribers. The newsletter was also available online, reaching 10 million unique monthly visitors.
Uproar used the popular topic of women in STEM to put the science center in the national spotlight once again. Uproar secured an opportunity for an Orlando Science Center panelist to contribute a blog to the Huffington Post about life as a female engineer. Uproar also used the science center’s summer camps to pitch an angle around summer learning loss for kids, which resulted in the science center’s vice president for education’s commentary in an Education Week article.
Uproar PR’s outreach around local events helped bolster the center’s ticket sales, while the thought leadership angles put the center onto a national stage, making it one of the premier science centers in the country.