As a luxury bath product company with a twist—each bath bomb comes with a hidden cocktail ring—Pearl Bath Bombs relied on Uproar PR to secure meaningful coverage that directly drives sales. Uproar has successfully put Pearl on the map as a beauty company to watch, even helping the company’s background story go viral, while simultaneously securing online and TV coverage that made sales figures double.
To kick-off the relationship, Uproar pitched Pearl’s ring bath bomb proposal story to the media and coverage appeared in Huffington Post, Martha Stewart, Cosmopolitan and The Daily Mail. Most rewardingly, POPSugar ran an entire piece focused exclusively on the buzz and Cosmopolitan featured Pearl on its Snapchat story.
Over a 24-hour period, Pearl saw sales double, and at least 400 people were consistently engaged on the website during that time.
Local TV segments were also effective in driving sales, with two prominent local Chicago shows, WGN-Chicago’s “Around Town” and WCIU You and Me this Morning, becoming top sales-generating placements for Pearl. Pearl Bath Bombs was also featured on KRQE Fox New Mexico for a festive fall bath bomb display.
The true testament to a great PR program is how to garner coverage when we don’t have a new product rollout or other “hard” news. To demonstrate this, Uproar regularly uses holidays to promote Pearl’s products. During the annual fall pumpkin craze, Uproar secured timely coverage in publications such as Marie Claire and Today.com. Halloween was also a busy time since Pearl releases a seasonal variety pack each year. During the time in which these products were available, Uproar generated placements for Pearl in publications such as Bustle, Refinery29, and Elite Daily. During winter holidays, Uproar coordinated an aggressive gift guide campaign that landed Pearl’s products in Teen Vogue, BuzzFeed, Parenting, HelloGiggles, Yahoo, Livingly and PopSugar.
In between holidays, Uproar found unique and fun ways to pitch Pearl Bath Bombs’ various scents, such as staycation ideas, scents for mermaids and bath bomb and zodiac sign pairings, resulting in coverage in Brit+ Co, BuzzFeed, Self, Brides.com, Teen Vogue, Reader’s Digest and a feature on Babble’s Instagram story. Uproar also used entertainment and trending topics as hooks, and secured coverage for Pearl’s Mother of Dragons Game of Thrones bath bomb in US Magazine, its PokéBomb in InStyle, the Unicorn Bath Bomb in Allure and Teen Vogue and a Firework Bath Bomb and Summer Sip Collection feature on MSN. Uproar continues to work with Pearl to receive national coverage to help boost sales and position the company as the leading bath product provider.