ShotTracker, wearable tech for basketball that tracks makes, misses and attempts, initially came to Uproar to secure national media attention for the launch of its product’s online availability and the fulfillment of preorders. The technology is comprised of a net sensor, wrist sensor and an app that all work together to create a personal shooting profile for each user. It allows players and coaches to track stats, goals and workouts easily and efficiently.
Since Uproar and ShotTracker have worked together, Uproar has conducted the official launch for availability, garnered national media attention resulting in sold out pre-orders; coordinated a partnership between NBA Champion and Golden State Warrior, Klay Thompson; announced key industry partnerships; and coordinated press tour and tradeshow outreach resulting in top-tier media coverage.
The Uproar team’s strategy for ShotTracker’s launch consisted of reaching out to major technology, sports and business publications. Uproar was able to obtain press coverage that positioned ShotTracker as a revolutionary new product that basketball players of all ages need. ShotTracker has seen targeted coverage in tech and sports publications such as Wired, Engadget, Popular Science, PSFK, Gadget Review, Gizmag, BuzzFeed, Mashable, SB Nation, 9to5mac, Designers of Things, Sports Illustrated Kids, HOOP Magazine and Sportsology.
In addition to the product launch and supplemental campaigns throughout the year, Uproar helped with ShotTracker’s first athlete partnership announcement with Klay Thompson. The dynamic-duo hosted the first-ever Virtual Basketball Camp in 2015, and the Uproar team was able to garner top tier media coverage with men’s interest, sport business, sports blogs, and tech publications such as Forbes, BuzzFeed, PandoDaily, VICE Sports, SI Kids, HoopsAddict, TechCocktail and two stories on Sports News Daily. Uproar also conducted outreach to local San Francisco and Kansas City media resulting in coverage in the Kansas City Business Journal, WarriorsWorld, SFGate, Silicon Valley Business Journal and many more. As a result, press coverage drove signups for the camp, which led to an increase in units sold.
ShotTracker’s widely recognized success led to its partnership with the National Association of Basketball Coaches (NABC). Uproar’s media strategy for this announcement was to share news locally in Kansas City, while also targeting tech and sports trade outlets to reach key stakeholders. The ShotTracker and NABC announcement saw coverage in Tech Cocktail, SiliconANGLE, Device Magazine, SportTechie, Sports One Source, Kansas City Business Journal and Thinking Bigger.
Beyond these placements, Uproar conducted outreach to business industry publications such as Forbes, Yahoo! News , and Yahoo! Small Business to drive the information to ShotTracker’s target audience. The strategy was to secure ShotTracker’s spot in the industry of well-known wearable tech while also garnering interest throughout the consumer community. With this strategy, Uproar helped ShotTracker reach a heightened awareness level leading to the milestone of recording its 1 millionth shot less than one year after launch. This milestone announcement saw coverage in SportTechie, Future Sport and Gear Patrol.
As Uproar conducted holiday gift guide outreach, the team also continued to focus on positioning ShotTracker and its founders as industry thought leaders. As a result, Davyeon Ross, COO and Co-Founder, was featured in Inc. as one of 33 entrepreneurs, marketers and thought leaders to watch in 2016. In addition, ShotTracker was continuously featured in multiple industry roundups as “must have sports tech”, including coverage in Coach & Athletic Director, Wearable Technologies and LockerDome.
After seeing great coverage for the 2014 holiday season in ESPN, SheKnows, and Maxim, the Uproar team set out to make ShotTracker’s 2015 holiday season more successful than ever. By conducting outreach to top-tier tech, men’s interest, women’s interest and sports publications for holiday gift guide inclusion, Uproar secured coverage in publications such as Newsday, Sports Illustrated, InfoWorld, CIO, PCWorld, Mashable and Startland News. This coverage assisted in high levels of holiday sales and an increase in web traffic to the ShotTracker site.
ShotTracker’s wildly successful year led to a huge industry partnership with Spalding, the largest basketball equipment supplier in the world. As 2016 kicked off, Uproar’s media strategy for this announcement coincided with the announcement of ShotTracker’s second product – the first team-focused technology of its kind. Spalding and ShotTracker paired up to create a system that tracks real-time basketball performance stats in multiple player environments, an innovation they demonstrated at the 2016 Consumer Electronics Show (CES) in Las Vegas. Uproar worked to secure meetings with top tier publications attending CES, which resulted in high level coverage in CNET, Associated Press, Yahoo! Sports Radio, USA Today, AdAge, SportTechie, Kansas City Business Journal, Sports Destination Magazine, Furthermore, PC Mag, UnoCero, TechTimes, Slam and Upstart Business Journal.
As 2016 progressed, Uproar worked with ShotTracker to announce more athlete partnerships including that of Mario Chalmers, WNBA stars Chiney and Nneka Ogwumike and WNBA favorite, Jewell Loyd. In addition to collaborating on these announcement campaigns, Uproar kept the momentum going to ensure ShotTracker had a consistent presence in seasonal coverage throughout the year, including Valentine’s Day gift guides, Father’s Day gift guides, summer sports trend pieces and general feature stories about the success of ShotTracker. This strategic outreach resulted in top tier coverage in GQ, CNET, Sports Illustrated, Wareable, Men’s Health, Tech Cocktail, San Francisco Chronicle, SportTechie and Engadget.
Uproar consistently positions ShotTracker as a revolutionary technology that is constantly working to improve athletes on and off the court. The Uproar team is continuing to work with ShotTracker as it innovates with app updates, new products and partnerships.