San Francisco-based Sugar Bowl Bakery came to Uproar PR for aid in securing local and national media placements to bring attention to their line of bite-sized, mini-desserts. Uproar created a strategy to target several different tiers of media for Sugar Bowl Bakery’s products in order to provide the greatest impact.

Connecting with print and online media, as well as popular bloggers was a great source for product review opportunities and positive coverage for the brand. Family, food, baking and entertaining focused outlets provided great brand inclusion in stories centered on subjects like product reviews, gift guides and semi-homemade snack reviews. Using this approach, Uproar secured coverage on outlets like, Redbook,, Kiwi Magazine, MSN, Yummly, Living Well, and SugarLoco.

Uproar also secured a national television segment for Sugar Bowl Bakery on FYI Network’s Food Factory USA, which reached more than 70 million households. The episode took an inside look at the production process for Sugar Bowl Bakery’s Petite Palmiers, and included commentary from Sugar Bowl Bakery’s founder and CEO. Video clips of this segment syndicated on AOL Entertainment and MSN Food & Drink. As a result of this combined coverage, Sugar Bowl Bakery’s website experienced its biggest surge of online traffic for the entire year!

Outreach to national business and trade publications around Sugar Bowl Bakery’s business growth and success story led to coverage in FORTUNE, BusinessNewsDaily, The Huffington Post, SF Gate, Pastry & Baking North America and more. The culmination of this campaign around the founders success led to a mention by President Obama himself during a 2013 address on immigration.

Uproar’s ability to garner coverage around Sugar Bowl Bakery’s products, business story and various announcements led to year-over-year increase in web traffic and sales. From 2013 to 2016, Sugar Bowl Bakery’s unique visitors, page views and overall sessions on its site rose more than 100 percent.

Similar Case Studies