Sports Tech leader VERT, the company behind non-invasive wearable jump monitor, came to Uproar to announce its second generation technology, G-Vert in addition to its new partnership with leading compression apparel provider, Zensah®.
Uproar was tasked with announcing the new tech at CES 2016 just a couple weeks before the show began. Uproar quickly began outreach surrounding the new product, positioning it as a new kind of wearable for injury prevention that doesn’t just measure an athlete’s calorie or step count but rather an athlete’s intensity in g-force units.
Uproar was able to secure a large number of in-person media meetings and technology demos for VERT at CES. VERT saw coverage in more than 90 publications, including TIME, TechCrunch, Engadget, Venture Beat, Fortune, Digital Trends, Wareable, Yahoo! News, Complex Magazine, The Verge, CNBC, Kansas City Star, Miami Herald, Mobile Syrup, TechTimes, Examiner.com, SportTechie, and The Daily Dot.
VERT’s widely recognized success led to its partnership with the USA Volleyball teams that headed to Rio for the 2016 Summer Olympics. Uproar utilized this partnership, highlighting how both the men’s and women’s indoor volleyball teams used VERT technology during practice to stay injury-free and ready to play their best as the Olympic Games approached. Uproar was also able to offer interviews with top players and the head coach, which helped hook key media members to write in-depth feature articles leading up to the Olympics. This approach garnered coverage in Forbes, Sports Wearable, ISPO, CNET, PC World, Gadgets & Wearables, Info World, The Huffington Post, PSFK, Network World, Wearable Technologies, Futurism and two feature stories on TechCrunch.
In addition, Uproar conducted outreach surrounding VERT’s first official NBA client, the Miami HEAT. The South Florida basketball team became the first professional team to use VERT technology during practice, which resulted in a reduced level of injuries in players throughout the season. Uproar was able to obtain media coverage in men’s interest, sport business, sports blogs and tech publications such as SB Nation, SportsTechBuzz, SportsOneSource, SportTechie, Sports Business, Sports Wearable, Athletes Unfiltered, Wearables Magazine, and Yahoo! Sports.
Aside from the partnership announcements, Uproar continued to position VERT as a revolutionary wearable technology for athletes in national and local markets. The team secured coverage on FOX51, FOX35, TIME, Asia Today, Tech Tracks, SB Nation, Wearable Technologies and FanSided.