Toronto-based, Vetica, came to Uproar in order to secure local, national and international media placements for the launch of its new online and mobile EdTech platform, Chalk.com. Uproar worked to gain coverage in a range of outlets that promote movement in technology platforms for educators.
Throughout the time period that Vetica and Uproar worked together, the company saw coverage for its Chalk.com launch in key publications including eCampusNews.com, Thinkfinity, T.H.E. Journal, District Administration and Education Dive. Throughout the campaign, Uproar worked to have the Vetica mission acknowledged by a number of outlets known for influencing the education technology community.
In addition to building awareness for Vetica through media relationships, Uproar made recommendations on events and tradeshows the team could attend to further garner third-party recognition in the sector. Uproar coordinated press meetings at the tradeshows with more than 15 of the industry’s top media outlets, helping Vetica forge personal relationships with education reporters. In order to garner additional awareness outside of the education space, Uproar also suggested the team attend SXSW and coordinated press meetings there as well. Through Uproar’s tradeshow strategies, Vetica fostered relationships with key influencers from TechCrunch to EdSurge in order to obtain future placement with top tier writers and editors.
Uproar has successfully established a network of industry and consumer outlets that are engaged in the current and future platforms that Vetica will introduce.