Waygo, the only mobile app that instantly translates Chinese, Japanese and Korean text into English with the wave of a smartphone, teamed up with Uproar PR to inform tech enthusiasts, language learners and frequent travelers about the app. To reach these audiences, Uproar targeted technology and travel media from top tier outlets, Inflight magazine publications and mobile app writers.
Uproar helped the Waygo team identify compelling media angles and pinpoint unique use cases that resulted in national media attention for the app. Uproar’s strategic thinking has positioned the app as a useful tool for learning a new language, translating menus or as your ideal companion when exploring your city’s local Chinatown.
As a result, Waygo has been featured in prominent publications such as The New York Times, ABC News, Time, Inc., Entrepreneur Magazine, Saveur, The Wall Street Journal, The Huffington Post. The Next Web, Gizmodo and Bon Appetit.
In addition to garnering media coverage in prominent national outlets, the Uproar team increased brand awareness by targeting lifestyle, travel and trade publications by positioning Waygo as a must-have tool when planning a trip to Asia. Uproar’s efforts to highlight Waygo as a unique travel app secured media coverage in Forbes, About Travel, TravelPulse, Travel + Leisure, The Telegraph, AOL On Travel, Travel Pulse, Smarter Travel, Travel Pulse and BBC News. Uproar’s outreach also led Waygo to be highlighted in Travel Pulse’s roundup of top 5 tech solutions. Additionally, Uproar expanded outreach to include international outlets focused on Asian travel and city blogs that English speakers living in the area might read, securing placements in Time Out Beijing, Tokyo Weekender, Singapore Business Review, Yahoo! Singapore and more. As a result of Uproar’s outreach, Waygo was also included in the Apps of the Month section of Sawubona Magazine, South African Airlines’ Inflight publication.
Uproar also strategically highlighted Waygo’s technology and business stories in order to secure media coverage in additional verticals. Upon the redesign of Waygo’s iOS app, Uproar secured coverage on the overhaul with Macworld. Additionally, when Waygo launched a new food-focused app feature, Uproar secured featured articles in large tech outlets such as Digital Trends, Yahoo! Tech and Tech.Co and was also able to secure coverage in travel and dining features and roundups, including Travel Daily News and InsideHook. Uproar also identified the app’s ability to enable employees to work remotely around the globe as a media hook, securing placements in Money and Recruiter.
Once Uproar successfully established brand awareness for Waygo in the travel, lifestyle, technology and business verticals, the team suggested leveraging the company’s CEO, Ryan Rogowski as an industry thought leader to further increase the app’s presence in the business space. This strategy led to placements in the Wall Street Journal and Entrepreneur. The Entrepreneur article “5 Tips for Starting a Business Abroad” was also picked up by additional four media outlets including Yahoo! Finance and MSN Money.
Uproar’s impactful media strategies have successfully led Waygo to establish itself in the industry as one of the leading travel apps. By creating a network of close relationships with media contacts, top-tier publications are engaged in future topics and announcements from the Waygo team.