With My Own Two Hands (WMO2H) came to Uproar PR looking to increase awareness of the L.A.-based non-profit in local and national markets in order to drive donations to the projects it supports. As a charity that helps underprivileged children in Africa, WMO2H also hoped to educate people on the issues that matter most to the organization.
WMO2H’s was raising money through a jewelry collection designed by Gorjana with 100% of the profits benefiting WMO2H. As a perfect gift for the holidays, Uproar PR pitched the necklace and bracelet as gifts that give back. As a result of this outreach, the collection was featured on Livingly, Conscious Magazine, Yahoo Style, Baby to Boomer and Kelly’s Thoughts on Things. Uproar also positioned the Warrior Collection as a unique Mother’s Day gift, securing coverage in Painted Ladies and Inspirations and Celebrations.
Uproar strived to put many of WMO2H’s fundraisers in front of the right eyes, in order to generate donations. WMO2H’s has a large following in its local community so Uproar created pitch angles to reach out to many of the newspapers and websites in the area. Uproar landed articles in Stu News Laguna, The OC Register, OC Weekly and Patch, putting the charity in front of the right eyes and increasing their donations.
Uproar also worked to put the spotlight on many of the issues impacting the lives of the children that WMO2H’s serves. Uproar pitched thought leadership angles around homelessness in Kenya among young girls. This outreach resulted in interviews with CNN and Newsweek.
Uproar also focused on telling the unique story on why its founder walked away from the WNBA to found the non-profit. For this pitch, Uproar targeted charity, non-profit and female entrepreneur focused reporters and publications. As a result of Uproar’s efforts, the founder’s story was told in MindBodyGreen, Lioness Magazine, The Glass Hammer, Mogul Mom and Headlines for the Hopeful, which also included a video feature.
Uproar garnered attention from outlets that positioned the non-profit in front of the right audiences to increase awareness and donations. The non-profit’s annual gala was attended by more than 115 people, including ESPN anchor Stan Verret, and raised more than $66,000, a huge success for the organization.