Email Marketing & Influencer Specialist

Email Marketing & Influencer Specialist focuses on building email lists, creating emails, and nurturing leads through written communications. Also, builds a network of influencers across a variety of industries to manage all aspects of influencer relations and marketing.

Responsibilities

  • Creates effective end-to-end email marketing campaigns to service all clientele and promote products, releases, services, appearances, media coverage or additional efforts 
  • Ensure brand message for specific clients is conveyed clearly and delivered properly to potential prospects to drive in brand awareness and applicable product sales
  • Ability to create accessible, engaging, and memorable copy, distributing emails through the use of automation software 
  • Conduct market research to better comprehend prevailing consumer behaviors and remain aware of technological developments that facilitate the dissemination and monitoring of campaign features
  • Diagnose former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs
  • Write newsletters including all company updates
  • Upgrade email templates using graphics, personalization and advanced features
  • Create database of emails to use for lead generation and follow ups with interested personnel as well as share social media channels in marketing campaigns to increase associated impressions, engagements and expand following organically
  • Analyze campaign performance and suggest improvements
  • Research relevant industry experts, competitors, target audience and users to develop a quality email marketing and influencer campaign opportunities
  • Manage influencer contracts, including negotiations on payment 
  • Monitor, approve and engage with influencer content and provide associated feedback to client teams to further build out the opportunities and expand reach
  • Identify and build relationships with prominent influencers and thought leaders
  • Brainstorm new, creative approaches to influencer campaigns and pitch opportunities with quality personnel to be able to leverage for future campaigns
  • Report on sales revenue generated from influencer campaign efforts

Requirements

  • Proven experience creating high-impact, unique marketing campaigns
  • In-depth knowledge of social media marketing industry
  • Prior database management experience
  • Excellent interpersonal and relationship networking skills
  • Familiarity with pertinent automation and performance evaluation software
  • Outstanding copywriting and copyediting abilities
  • Excellent analytical and project management skills
  • An ability to multitask and perform under tight deadlines (previous agency experience is a plus)
  • Strong verbal and written communication skills
  • Additional qualifications in digital technologies or social media management is a plus

Didn't See Your Position?

We are always looking for fun, talented individuals to join our team. Look no further, Uproar PR is your place!

Health and Wellness

Medical, Dental, Vision and Life Insurance, Health Club Reimbursement, Sick Days

Learning and Growth

Volunteer Days, Retirement Plan with Company Match, Bonuses

Fun

Summer Fridays, Fun Friday Activities, Quarterly Rewards, Annual Retreat

SEE POSITIONS

Open Positions

  • Title
  • Location
  • Date Posted
  • Account Executive
  • Orlando, FL
  • June 26, 2020
  • Details »
  • Senior Account Executive
  • Orlando, FL
  • June 26, 2020
  • Details »
  • Email Marketing & Influencer Specialist
  • Orlando, FL
  • June 23, 2020
  • Details »
  • Social Media Analyst
  • Orlando, FL
  • June 23, 2020
  • Details »