The Melting Pot Restaurants, Inc., the world’s premier fondue restaurant franchise, has more than 125 restaurants in 35 U.S. states, Canada, Mexico and Southeast Asia, and more than 15 international locations in development.
As Front Burner Brands, the restaurant group that owns and manages The Melting Pot restaurants, embarked upon a period of exponential growth, it partnered with Uproar, the restaurant PR agency, to garner national media attention for its upcoming promotional campaigns, as well as strategic counsel for its local and national social media accounts.
Uproar immediately implemented a successful media relations strategy to garner consumer media, as well as media around the restaurant’s business story. Uproar used national food holidays as timely angles for fresh outreach.
National Cheese Fondue Day garnered more than 80 media placements reaching nearly 45 million unique monthly visitors, including coverage in the national lifestyle outlet AllYou as well as top savings and lifestyle blogs such as Hip2Save and Southern Savers.
Uproar was also tasked with making a splash of The Melting Pot’s 40th anniversary. Uproar highlighted the restaurant’s new menu to celebrate the milestone, resulting in coverage on the Food Network and in Chilled Magazine. Uproar also leveraged the company’s business story, showcasing the longevity of the brand. As a result of this outreach, The Melting Pot was featured in Forbes highlighting how the brand has evolved to stay current and meet tastes and needs of millennial customers. Melting Pot executives were also positioned as thought leaders in the restaurant and franchise industry for an interview with Business Insider.
Uproar, the restaurant PR agency, positioned The Melting Pot as the perfect casual and romantic restaurant where people of all ages can come to enjoy delicious food and an exciting experience. Although The Melting Pot has strong roots dating back to 1975, Uproar was able to leverage its existing media relationships and strategic approach to secure fresh coverage for both Front Burner Brands and The Melting Pot’s latest promotions and accomplishments.