Consumer Convenience Technologies (CCT) came to Uproar PR in 2019 to help launch the first jar lid innovation in over 75 years, the EEASY Lid. The patented EEASY Lid allows consumers to break the vacuum seal on a jar by simply pressing a button on the lid. Research shows the EEASY Lid makes opening a jar up to 50% easier. The EEASY Lid was designed with people of all ages and abilities in mind, is easy to use and eliminates the hazards of sometimes dangerous jar lid opening hacks.
Uproar’s teams provide daily strategic guidance when it comes to elevating our clients’ brands, and sometimes this goes beyond media coverage. The team keeps a close eye on all things happening within our clients’ industries, including awards.
Fast Company’s Innovation by Design Award is one of the most sought-after design awards in the industry. It honors the designers and businesses solving the most crucial problems of today and anticipating the pressing issues of tomorrow. The team immediately saw the value in applying CCT for this award, recognizing the EEASY Lid’s potential.
After proposing the award to CCT, Uproar drafted a strong application, highlighting how, beyond the average struggles of opening jars, there is a massive inclusivity and accessibility problem within packaging design. In addition to the EEASY Lid being more convenient to open, it is also a lifeline for those who can’t open jars easily, if at all.
As a result of the team’s efforts, Uproar is proud to announce that CCT has earned an honorable mention in this year’s Innovation by Design award in the packaging category. Being awarded on a national level provides CCT third-party validation, helping to drive interest and land more partnerships while proving that the EEASY Lid is an innovative packaging product that can improve the lives of consumers everywhere.
Over the past four years, Uproar has successfully positioned CCT as an innovator and go-to resource within the packaging industry, landing them hits in key trade verticals like Packaging Digest and Food Navigator, in addition to national coverage in Forbes.
Uproar’s successful media placements has increased CCT’s SEO, helping them land new partnerships. During a private label trade show in New York City this year, CCT was approached by an executive of an international food brand who saw the EEASY Lid’s coverage in Forbes. After reading about the EEASY Lid, he knew the company needed it on its jarred products.
To view CCT’s mention in Fast Company’s 2023 Innovation by Design honorees, click here.
To read the full announcement and learn more about CCT, click here.
