Smart Personal Transportation Startup Partners With Award Winning PR Firm to Lead National Media Campaign
ORLANDO, FL – 01/12/16 — Uproar PR, a public relations and social media agency, today announces the addition of ACTON, a leading smart personal transportation startup, to its leading tech PR practice. ACTON, the creators behind the world’s first smart, electric skates, is partnering with Uproar PR to develop a strategic and comprehensive media relations campaign that will propel national media attention for the brand and help increase awareness for its products among consumers.
A winner of the 2015 Platinum Hermes Creative Award for Best Launch Campaign, Uproar PR is known for creating highly unique PR plans that drive sales for clients and bring in impressive media coverage across national, trade and local media outlets. Each plan is carefully designed and strategically implemented to integrate with the ideals, needs and goals of clients. The Uproar team has already begun its work towards obtaining coverage for ACTON across top-tier consumer and technology outlets.
“Consumer technology is a space where our team excels. Our extensive portfolio and proven track record producing results that not only increase brand awareness, but also drive actual sales, is what made the partnership with ACTON such a natural fit for us,” said Mike Harris, co-founder and partner of Uproar PR. “The Uproar team has established an effective strategy to ensure goals are met and we are ready to deliver high level results.”
Currently, Uproar is working closely with the team at ACTON to promote its smart transportation products, including the RocketSkates, M Scooter and Blink-Board, which launched at CES last week, securing media interest and in-person demo meetings at the show. Other campaign strategies include expanding the ACTON name via regular media outreach, building solid relationships with targeted media contacts and increasing awareness for ACTON’s technology and products.
“We believe Uproar’s knowledge of the consumer tech industry will play a large part in helping us continue building and expanding our brand,” said Janelle Wang, Co-Founder and CEO of ACTON. “While we focus on developing our innovative, smart personal transportation products, we trust the Uproar team’s experience and expertise will deliver the powerful results we’re looking for to help our company reach the next level, and make our products a household name in the minds of consumers.”