Uproar PR, an international, full-service public relations, digital and creative agency, today announces its selection by the 2022 Special Olympics USA Games to serve as its agency of record and publicize Florida’s largest humanitarian event – the 2022 Special Olympics USA Games. The PR agency will lead all public relations efforts to bring awareness and exposure to the more than 4,000 athletes, 10,000 volunteers, 1,500 coaches, and 75,000 fans anticipated to converge in Orlando, Florida on June 5-10, 2022.
Since early 2018, Uproar PR was instrumental in leading the media relations campaign for the Special Olympics USA Games Committee to successfully announce Orlando, Florida as the host city for the 2022 Special Olympics USA Games. the PR agency successfully planned and executed a large-scale press event, which was attended by thousands of attendees, including athletes, local dignitaries, media, spectators and Florida Governor Rick Scott. The campaign reached a total audience of 372 million people.
“At Special Olympics, we’re led by a passion to serve and empower individuals with intellectual disabilities by helping them become accepted, valued members of their communities,” said Joe Dzaluk, President and CEO of the 2022 Special Olympics USA Games. “We’re fortunate to partner with Uproar, who understands our core values and can help tell our story on a national stage.”
Ahead of the announcement, Uproar worked to generate excitement and anticipation across the state, increase brand awareness for Special Olympics, drive community involvement and secure valuable media coverage.
“As active members of the Orlando community, we were able to leverage our closest media relationships to create a tremendous amount of buzz for the May announcement, and incorporate our national media relationships to reach beyond The City Beautiful,” said Catriona Harris, CEO of Uproar PR. “Combining the expertise of our media relations, social media and design teams, we’re able to communicate the unique story behind Special Olympics and its inspiring athletes to audiences around the world. We’re excited to keep the momentum going, and plan for a spectacular 2022 Special Olympics USA Games.”
Over the next four years, the PR agency will continue to use both traditional and non-traditional media relations tactics to drive local and national awareness ahead the 2022 Special Olympics USA Games. Through a cohesive, strategic campaign, Uproar will drive community involvement and bolster the efforts of Special Olympics nationally, culminating in an exceptional event in 2022.
To learn more about the 2022 Special Olympics USA Games or to get involved locally, please visit Special Olympics Florida’s website at specialolympicsflorida.org.
For more information on Uproar PR, visit https://www.uproarpr.com.
About Special Olympics:
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 6 million athletes and Unified Sports partners in more than 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 100,000 games and competitions throughout the year. Special Olympics is supported by individuals, foundations and partners, including Bank of America, the Christmas Records Trust, The Coca-Cola Company, ESPN, Essilor Vision Foundation, the Golisano Foundation, the Law Enforcement Torch Run for Special Olympics, Lions Clubs International, Microsoft, Safilo Group, Stavros Niarchos Foundation, TOYOTA, United Airlines, and The Walt Disney Company. Click here for a full list of partners. Engage with us on: Twitter, Facebook, YouTube, Instagram and our blog on Medium. Learn more at www.SpecialOlympics.org.