August 18, 2015

Uproar PR Expands Dynamic Sports Technology Portfolio With Three Athletic Training-Focused Clients

CHICAGO, IL and ORLANDO, FL–(Marketwired – Aug 18, 2015) – Uproar PR, a full-service public relations and social media firm, today announces it was selected as the agency of record for three sports technology and human performance companies, FusioneticsMio Global and Milestone Sports.

Focusing on key product differentiators, Uproar PR will utilize its experience in the sports, health, fitness and technology markets to generate awareness of these companies’ impact on training and human performance. Each campaign will also utilize knowledgeable experts in sports medicine, heart rate training and running for thought leadership opportunities.

“We are excited to work with innovators in the sports technology industry and introduce each product to the perfect press opportunity that can help the brand meet its goals,” said Mike Harris, Uproar PR Partner and Co-Founder. “Fusionetics, Mio and Milestone Sports all meet a variety of athletic needs in the industry, and we look forward to getting the word out to increase awareness for each brand and help further the success of each company.”

Atlanta-based Fusionetics integrates sports science and cutting-edge technology into a platform for trainers to help decrease injury, optimize performance and enhance recovery in athletes. Uproar has created a campaign that offers top-tier journalists an inside look at the Fusionetics platform and training facility, as well as positioning the founder, Dr. Michael Clark, as the go-to expert on all training and recovery topics.

Mio Global, located in Vancouver, creates performance wearables to empower athletes at all levels with the data they need to commit, connect, monitor and improve their training intensity. The company is known for its patented EKG-accurate heart rate technology, which is featured in heart rate sport watches and wristbands, as well as activity trackers. Uproar will lead an extensive campaign to generate brand awareness, showcase Mio’s innovative product line, and educate the market about the benefits of heart rate training.

Baltimore-based Milestone Sports has created a wearable marketing platform that connects athletic gear retailers and brands with casual and performance athletes in rewarding ways. It’s comprised of the MilestonePod, an inexpensive, shoe-attached device providing comprehensive activity tracking and improvement to runners and walkers, and MilestoneConnect, a service allowing retailers and brands to deliver tailored and personalized messages and offers to their customers based on the activity recorded by their MilestonePod. Uproar will implement a campaign focused on introducing the MilestoneConnect platform and MilestonePod as the must-have running companion, targeting key fitness editors for reviews and stories, as well as establishing credibility for the company in running and retail trade publications.

Uproar PR recently won a Platinum Hermes Creative Award for Best Launch Campaign for another sports client, HYPERICE. The award-winning team carries out PR strategies for these and other sports technology clients, including ShotTracker, FlightScope and Shadowman Sports, to deliver media placements across all possible key media verticals.  Uproar PR is the leader in sports tech PR.

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