The Dr. Phillips Center for the Performing Arts is now part of Uproar’s Orlando powerhouse practice group. Opened to the public in late 2014, the striking performing arts center is one of just 36 venues like it worldwide. The venue, with three main theaters—Alexis & Jim Pugh Theater, Walt Disney Theater and Steinmetz Hall—is set to host 500 shows and 400 events in 2023. It transformed the approachability of the arts center when COVID hit and launched the Frontyard Festival™, where over 100,000 people came together to enjoy live performances in a safe, outdoor setting at a time when people needed entertainment and community more than ever.
“When we opened our doors in 2014, we laid our roots in Orlando and those connections with our community remain strong to this day,” CEO of Uproar PR, Catriona Harris said. “The Dr. Phillips Center for the Performing Arts is a key player in the downtown landscape and the Central Florida arts and entertainment community. We’re excited to come alongside as an extension of their team to share their many stories and successes with media through our national PR campaigns.”
Uproar will leverage its national media relations expertise and push executive thought leadership to the forefront of its campaign strategy to expand national brand awareness of the $613 million dollar venue. It will leverage influencer marketing to collaborate with relevant influencers to develop compelling content that engages with target audiences, facilitates lead generation, and converts ticket sales.
“We are excited to complement our in-house communications team with the addition of Uproar PR,” said Kathy Ramsberger, CEO and President of Dr. Phillips Center for the Performing Arts. “We are on the heels of a successful season with the completion of the original design of the building, the opening of Steinmetz Hall, and the onboarding of new leadership, and we hope to leverage Uproar PR’s expertise to elevate our brand nationally as we head into the next phase of our journey.”
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