With the 2024 Summer Olympics being hosted in Paris right around the corner, trials for each sporting event are being held to determine which athletes will represent Team USA. The biggest event to kick off the series of trials was the U.S. Olympic Marathon Trials in Orlando, Florida, on February 3. Our national, Olympic, sports and Orlando expertise led to Uproar PR being selected as the agency of record for the event by Greater Orlando Sports Commission (GO Sports).
We promoted the event, getting millions of Americans nationwide excited for the trials. From telling athlete stories to spotlighting the economic impact of the trials on Orlando to informing media of the logistics of the event, we had more than 4,700 articles publish online and more than 1,900 TV segments air. The coverage around the Olympic marathon trials reached more than 23 billion people over the course of a month.
We had a critical on-site role as well. With hundreds of reporters attending the trials in-person, Uproar had team members facilitating interviews – including with Orlando Mayor Buddy Dyer – informing reporters of important race and athlete details, and taking media questions during city and athlete press conferences. Uproar’s CEO, Catriona Harris, was also on standby in the command center with the mayor and chief of police, ready to manage crisis communications if the unthinkable happened.
With amazing athletes competing in the trials, Uproar secured interviews and coverage to tell their stories, including Conner Matz and his close friend Clayton Young finishing first and second in the trials after years of training together. In addition, we saw Fiona O’Keeffe not only run her debut marathon but also break the U.S. Trials record on February 3. Reporters from The Washington Post, The Guardian, People Magazine, AP News and NBC Sports all covered those athlete stories.
Uproar also drew attention to Orlando, including the economic impact the marathon trials will have on the city. In addition, Uproar spotlighted Orlando’s growing presence in the sports landscape, including hosting the NFL Pro Bowl, March Madness games, and three college football bowl games.
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