Uproar developed an influencer focused strategy to increase brand awareness for Qeepsake’s video launch feature and drive subscriptions. To kick the campaign off, the Uproar team targeted national micro and macro diverse parenting influencers. The team’s goal was to secure families from all walks of life that share the common interest of preserving memories to last a lifetime. Uproar found influencers who built trust and brand loyalty with consumers, and allowed for a uniquely branded, positive storytelling experience. It was important that each influencer tied their own personal voice and aesthetic to their content while keeping true to the Qeepsake’s brand. The Uproar team worked hand-in-hand with the client and each influencer to accomplish this. Along with assisting in content creation, the Uproar team negotiated and contracted influencers utilizing a limited influencer budget.
Within 4 weeks the Uproar team secured 7 influencers to announce the new video feature. This campaign assisted in driving Qeepsake subscriptions and increased brand awareness. The team strategically targeted and researched the most impactful influencers to partner with. This approach garnered 1.6M impressions, a total reach of 62K, $84K in earned media value, and 25 pieces of influencer content.