Rapsodo and Trajekt are well-known companies across the sports industry and wanted to make a splash in generating brand recognition on a larger scale. As part of the partnership, the two companies developed an advanced, real-time API allowing instantaneous communication between their existing products – the Rapsodo PRO 3.0 and Trajekt Arc. Together, the products provide baseball hitters with replicated pitches and metric outcomes to allow for a more thorough and precise hitting practice.
Given the technical side of this partnership, the team’s goal was to see targeted stories in tier-1 tech publications as a way to educate industry readers on the intricacies of the partnership. Utilizing spokespersons from both Rapsodo and Trajekt, Uproar saw through interviews that helped build out several feature stories.