Rapsodo Hits a Home Run in the Sports Industry
Rapsodo, a sports technology and data analytics company known for their industry leading products and experiences, came to Uproar in 2018 to increase brand awareness within the baseball, softball and golf spaces.
Solution
Industry
Campaign Themes
- Rapsodo works with all 30 MLB teams and thousands of colleges and academies, offering advanced data to help athletes achieve their maximum potential
- • In fall of 2022, Rapsodo looked to Uproar to formally announce a new partnership with Trajekt Sports in which the two leading sports technology companies collaborated to offer hitters replicated pitches and metrics for more precise hitting practice.
Our Approach
Rapsodo and Trajekt are well-known companies across the sports industry and wanted to make a splash in generating brand recognition on a larger scale. As part of the partnership, the two companies developed an advanced, real-time API allowing instantaneous communication between their existing products – the Rapsodo PRO 3.0 and Trajekt Arc. Together, the products provide baseball hitters with replicated pitches and metric outcomes to allow for a more thorough and precise hitting practice.
Given the technical side of this partnership, the team’s goal was to see targeted stories in tier-1 tech publications as a way to educate industry readers on the intricacies of the partnership. Utilizing spokespersons from both Rapsodo and Trajekt, Uproar saw through interviews that helped build out several feature stories.
Results
