Brand Awareness of the EEASY Lid Lands CCT Key Partnerships
Consumer Convenience Technologies (CCT) came to Uproar to help launch not only the company, but the first jar lid innovation in over 75 years – the EEASY Lid.
Solution
Industry
Campaign Themes
- Inclusive packaging
- Packaging innovation
- Product availability
Our Approach
Uproar works to establish CCT as an innovative company with the revolutionary EEASY Lid through earned media in trade verticals. Uproar maintains a focus on reaching decision makers at grocers and CPG companies in the United States and Europe.
Uproar developed the following strategies to help gain brand recognition and position CCT as an industry leader:
- Leverage the history of jar lid innovation
- Utilize CCT’s founding story to garner interest
- Distribute samples to media
- Tailor media outreach to CCT’s three main audiences – manufacturers, grocers and consumers
Through the use of these strategies, Uproar was able successfully launch the company and continues to elevate CCT’s brand.
Results
Looking to create brand awareness and increase partnerships, Uproar conducted a successful launch, resulting in multiple pieces of top-tier coverage and interest from potential partners. Since the launch, the team has continued to deliver consistent results, successfully positioning CCT as thought leaders in packaging innovation.
One of Uproar’s notable accomplishments include earning CCT an honorable mention for Fast Company’s Innovation by Design award – one of the most sought-after design awards in the industry. The EEASY Lid was recognized as an honorable mention in the packaging category for its accessible design.
Another big win, Uproar landed interview interest and national coverage in Forbes. In the article, the reporter highlights the EEASY Lid as an accessible product, touching on the need for more accessible packaging.
The team has also secured interviews and coverage in leading packaging, food and beverage trade outlets, one of those being Food Navigator. The publication posted an in-depth article explaining why the lid was created and highlighted the intensive manufacturing process it took to get there. Food Navigator also included the article in its daily newsletter. The day the newsletter went out, CCT saw a spike in its website traffic, with views jumping to over 400 per day.
Since launching, CCT has now secured its fourth partnership. The EEASY Lid is being used on products in more than 600 stores across the U.S. as well as EDEKA Kempken stores in Krefeld, Germany. CCT continues to be in talks with major food companies and grocers across the U.S. and Europe.
