Consumer Electronics Show 2021
Written By uproar

The Consumer Electronics Show is a big part of Uproar’s technology PR practice. In a non-pandemic year, we start prepping for the largest consumer tech show six months in advance to ensure a smooth and successful show in Vegas for our team and our clients. This year things obviously looked a bit different once CES decided to go virtual. We’re happy to see the show go on but we’re missing the chaotic beauty of a normal CES this year.

For the past three years, Uproar has hosted a pre-show happy hour for select media and our clients to get a sneak peek at the products and learn more about any major company announcements before the show floor opens. This is what we’re missing the most – interacting with our clients and listening to them showcase their cool technology and products to the media. It’s always a casual and fun event that we can’t wait to bring back in 2022.

The show floor is a beast, but it’s what makes CES…CES. Around this time, we are usually prepping briefing books for our clients detailing the schedule of confirmed meetings and product demos throughout the show. During the show floor hours, you can typically find a handful of Uproar PR professionals wandering the aisles of the Sands Expo and Las Vegas Convention Center providing booth support to our clients and facilitating those meetings with media. After a decade of navigating the halls of CES every January, it’s a strange feeling to think about ringing in the new year without it.

The virtual trade show brings its changes and challenges, but there are a couple of things that haven’t changed. CES awards are still happening, media is still “attending” the show and covering CES-specific news and product launches. Our tech teams are still busy sorting through the attending media list and reaching out to contacts that we typically see (in-person) at CES each year to share our clients’ news.

We can’t wait to see everyone at CES 2022! Contact us to learn more about technology PR and CES client services.