July 22, 2024

Maximize Awareness at CES 2025 With a PRfect Strategy

While it feels like we just attended the last Consumer Electronics Show, the time has come to plan for CES 2025. 

Last year’s show was nearly back to pre-pandemic numbers with 4,300 exhibitors and we expect CES 2025 to be even larger. Not every exhibitor gets the same level of attention from the media, so how can you ensure your company gets spotlighted as the next best product?  

With a strategic media relations campaign. That’s where we come in. 

By working with 150+ companies at CES over the last decade, Uproar’s teams have figured out the secret of what works to help companies large and small get maximum attention at the show. 

Our team is already planning our annual, award-winning CES Media Showcase, where reporters are invited to an exclusive showing of the latest consumer technology products. We’ve landed top-tier media coverage from this every year, including airing on the TODAY Show and features in TechCrunch, The Wall Street Journal, USA Today, CNET and WIRED. Because of that success, Uproar’s 2024 CES Media Showcase was recognized in the 2024 Bulldog PR Awards as the Most Innovative Media Relations Campaign.

In a few weeks, our consumer technology public relations teams will begin drafting press releases and compiling press kits for new product launches. Well before the official press list goes live, we’ll start conversations with reporters with whom we have relationships and pitch reporters covering the show to get penciled in on reporters’ schedules early. 

Securing meetings with reporters is just one aspect of a successful CES strategy. We also manage award and speaker applications for clients to get even more buzz. CES speaker applications and the CES Innovation Awards will open in July. To gain even more visibility, we also draft award applications for “Best of CES” lists that tech publications produce. 

If CES 2025 is on your radar, now is the time to start planning. Interested in getting national attention at the show? Contact us to set the PRfect media relations strategy.

Ready to Get Started?