CES is 82 days away – that may sound far off, but October is prime time to finalize your CES PR strategy with the right CES PR firm. Are you going to launch a new product, announce availability of a new application, demo the latest technology in front of press for the first time? How will you stand out among the nearly 5,000 other companies exhibiting?
Once November hits, press releases, press kits, and social media assets should be close to being finalized as conversations with press will begin far in advance of the attending press list being shared with exhibitors at the beginning of December. We’re working with our tech clients now to determine the best media relations and social media tactics to ensure their CES news is on the radar of top tier reporters and publications before everyone leaves for Thanksgiving. This includes everything from pitching and compiling a list of all the “Best of CES” awards to drafting applications and sharing options for additional press exposure at CES media events, like Unveiled, Pepcom and Showstoppers.
Once December rolls around and the attending press list is out, it’s important to have a CES PR firm that’s experienced with hosting pre-show opportunities and has on-going relationships with the top-tier reporters that attend CES each year – especially when reporters are less available or out of office during the holidays. You’ll be lucky to get any reporters to commit to a booth meeting, so it’s crucial to have a game plan of how you’ll capitalize on coverage before the show floor even opens.
Once you’re in Vegas, you’ll want a PR rep that can not only navigate CES confidently but also clearly describe your company, product, and technology to media walking by the booth or a new business lead. Uproar team members will intercept reporters on the show floor, while utilizing social media to tweet at reporters, monitor multiple platforms and upload content using CES hashtags to attract more press attention.