A quick search for holiday gift guides will reveal gift guides for almost every occasion, gift recipient, interest, and price point. Holiday gift guides are curated lists of gift inspiration for people seeking the perfect present for friends, family, and colleagues. Today, gift guides range from the mainstream such as “best last-minute Christmas gifts” to the more niche like “unique gifts for the curling enthusiast”.
Mainstream or niche, competition is fierce to get featured in these guides. Editors receive hundreds of pitches from companies looking to be included. Brands need a PR partner like Uproar with the relationships, experience, creativity and strategic know how to develop and execute successful holiday gift guide and product roundup campaigns for clients in every sector.
While gift guides appear in media outlets all year long, the winter holidays are when most consumers are searching for gifts and ready to spend. The majority of consumers actively look for gift inspiration with 57% of shoppers saying they look for helpful recommendations or suggestions for gifts. Google searches for “gift guides” begin trending upward in October and hit their peak in December. All this searching triggers a lot of purchasing during the holiday season. According to PwC, overall holiday spending this year is projected to increase by 7% to an average of $1,638 per shopper.
Companies are looking for ways to beat out the competition and tap into that spending power. Gift guides provide brands with an incredible opportunity to drive conversions and boost sales, putting products in front of shoppers who are primed to buy. Being featured in gift guides also enhances brand visibility, provides third party validation and credibility, builds customer loyalty, and attracts new audiences and customers. Gift guide placements also translate to increased website traffic and backlinks that improve website SEO.
With Uproar as their PR partner working to secure impactful holiday gift guide and product roundup coverage, brands competing for shopper attention during the holidays and all year round will reap the benefits of increased awareness, credibility, and sales.
Results speak louder than words so here’s a small sampling of some of the gift guide and product roundup coverage we have secured for clients this year:
- BuzzFeed: If You’re Planning A Trip This Fall, You Need These Seriously Helpful 35 Things
- CBS News: Our 50 favorite Christmas tech gifts for the gadget lover who has everything
- CBS News: The 6 best portable grills for football season tailgating
- CNN Underscored: There’s still time to shop the 194 best Labor Day sales, per our deals experts
- Conde Nast Traveler: The Best Hard-Shell Luggage, Tested By Our Editors
- Good Morning America: Father’s Day gifts for golf enthusiasts at every budget and skill level
- HuffPost: 36 Gifts To Give A Friend Who Is Usually Feeling Overwhelmed
- Mashable: 70 birthday gifts we’d actually be excited to unwrap
- Town & Country: 50 Gifts For the Golf-Obsessed Man in Your Life
- WIRED: The Best Dorm Gear for Heading Back to College
- Yahoo Life: There’s No Place Like Home! Household and Pantry Essentials You Don’t Want to Miss During Amazon Prime Day
A great product is not the only factor needed to be included in gift guide and product roundup features. A great product supported by Uproar’s experienced team of PR pros is the right combination to secure the gift guide and product roundup placements that elevate brand awareness and drive sales.
Uproar knows who to pitch, when to pitch and the stories to pitch to help our clients win the battle for shopper attention.
Let us help your brand win the battle for shopper attention. Contact us today to learn more.