How PR Efforts can Uplift Healthcare in a Time of Crisis
Written By uproar

Now more than ever, companies in the healthcare sector need strategic and impactful public relations campaigns to get their messages in front of target audiences, whether it’s the local community, potential partners or investors. That’s where Uproar can help. 

Our healthcare team has experience executing PR campaigns for organizations spanning across health and medicine. This includes everything from hospital systems, to biotech startups, to mental health tech companies. Our team handles announcements like partnerships, product launches, company milestones, clinical results and more. Uproar also specializes in creating news between announcements by amplifying our clients as thought leaders – understanding their respective industries and developing strategic pitching efforts based on their insight. 

Results

Uproar has steadily increased national and regional brand awareness for a Florida-based hospital system since the beginning of the partnership and throughout the pandemic. Since COVID-19, Uproar has positioned the healthcare system’s experts to provide quality public safety information in a way that keeps up with and anticipates public concern. Within the last year, the team secured multiple top-tier placements in publications like U.S. News & World Report, Reader’s Digest, PopSugar and Business Insider on COVID-19 safety. 

The team also leveraged its relationships with national producers to secure national TV interviews for the hospital system’s disaster preparedness manager on the topic of hurricane safety for The Today Show, MSNBC and NBC Nightly News. Uproar’s versatile and strategic PR efforts resulted in six national segments totaling more than $700,000 in corresponding ad value. Check out one of the national TV segments below! 

The Today Show

The COVID-19 pandemic also brought about another crisis: mental health. Uproar has extensive experience in the behavioral health space, so in order to help fill the need for mental health services and educational resources, we positioned our digital behavioral health client as the go-to expert in top-tier national outlets like U.S. News & World Report, Today.com and HuffPost. The team also placed a focus on securing coverage in lifestyle publications like POPSUGAR and Teen Vogue for the various mental health questions and concerns that continue to arise, including college student mental health, meditation tips, or general communication skills.

The healthcare industry is rapidly evolving and growing, with new innovations happening every day. Chat with us about how we can tell your company’s story and reach your PR goals!