COVID-19 has presented its challenges to the media landscape, but we’re using this time to dig deep and get creative for our clients to find ways to insert them into national stories and top-tier publications.
We approach each client and campaign differently – PR is not one size fits all. There are times when you have a lot of company news and announcements to work with, there are times when you have to create the news, and then there are times when you have to insert a company into trending news. The latter is where we have found our sweet spot for securing national coverage for many clients amidst the national pandemic. COVID-19 continues to dominate the news cycle and we understand that media is covering the many ways it’s affecting different industries and daily aspects of living.
Uproar’s client roster spans a variety of unique services, cool products and advanced technology, but the CEOs, founders and leaders behind each company can also provide expert commentary, predictions and opinions regarding the headlines we see in the news daily. We’re pulling these unique insights out of our clients, positioning them as experts in their respective industries and ensuring commentary is timely and relevant for media.
For example, GallaherEdge applies the science of human behavior to organizations to help executives identify (and have) the tough conversations that ultimately increase self-awareness, team alignment and shared accountability to help organizations function better. We’ve been able to tap into the CEO’s expertise in personal and professional development and position her as an expert source around topics like boosting morale at work months into the pandemic when employees are feeling anxious and insecure about the future (Quartz), and reducing divisiveness and building trust and unity in the workplace (Forbes).
We pride ourselves on developing PR strategies that drive results for our clients, and sometimes you have to re-evaluate those strategies based on the current media landscape and national conversations, like COVID-19, to focus on what’s working and pivot from what isn’t. If you’re interested in learning more about our methods for securing national coverage and how we could do it for your company, reach out today.