Sara is passionate about media relations with over 7 years of experience in public relations providing strategic guidance for Uproar’s global clientele. Working directly with Uproar’s Account Directors, Sara ensures all PR campaigns support business objectives with timely industry news and events, competitive research, and market analysis to increase brand awareness and garner top tier coverage. She has grown Uproar’s technology sector, supporting over 100 B2B and B2C companies, and manages the agency’s presence at CES every year. Overseeing all PR clients and media relations campaigns, Sara uses her expertise in several industries – lifestyle, nonprofit, healthcare, sports, fitness, fintech, and more, balancing critical and creative thinking to develop strategic communication that differentiates clients from competitors in the media and clearly explains their value proposition to their target audience. Sara has a Bachelor of Science in Media Communication Studies from Florida State University. In her free time, she enjoys cycling, CrossFit, and sampling unique cuisine with her husband before catching a sporting event.