One of the best parts of working in the technology sector is that there is always something new; innovations emerge, new products are introduced, and days are never the same. Media relations campaigns for companies in deep tech industries require creativity, the ability to tell unique stories, and a passion for technology.
Companies in deep tech have unique challenges and needs that differ from other B2B and B2C companies. Whether it’s reaching original equipment managers (OEMs), breaking into a new industry, or introducing audiences to a breakthrough technology, media relations can help these unique businesses reach their target audiences.
At Uproar PR, we build campaigns around the individual needs of these deep-tech companies by taking complex ideas rooted in advanced scientific principles and engineering innovations and making them more accessible.
Deep tech is often in the background to the popular tech company names we’re all familiar with. For example, Uproar works with a client that helps drive innovation of OLED displays in phones, TVs and tablets, making them more flexible and transparent. This is done through advanced materials created with quantum simulations. Since they can’t talk about the companies that are applying their solutions, our team ensures this company remains in the news and reaches its target audience by providing expert commentary on timely topics. This has led to feature articles in CNET, Ars Technica, Digital Trends and CNBC.
Additionally, we identify trending news where our clients’ expertise would be beneficial. One of our clients develops immersive gaming and entertainment experiences that deliver rare innovations to a variety of industries for more playful, interactive experiences. When a new video game was trending in the news, we positioned them as thought leaders to discuss the impact gaming technology has on the consumer experience. Our client received coverage in Front Office Sports and CNN Underscored through tactics like this.
Our media relations strategy for deep tech also includes targeting very niche industries to get our clients in front of key decision makers in their respective industries. For example, we place our client that develops alternative GPS technology by using radio frequencies in trade publications within aviation and energy industries. We’ve garnered coverage in GPS World, Aviation Business News and Location Business News. By publishing strategic company announcements and providing commentary to these publications, the readers of these publications recognize our client as a leader in the space.
If you’re in deep tech and looking to get your story in front of the right people, contact us today.
