Pico Interactive, an international leader in developing innovative virtual reality (VR) headsets and enterprise solutions, today announces that Uproar will serve as its tech PR agency-of-record. The two companies will collaborate to generate awareness of new products, promote existing partnerships between Pico and top global companies, and create buzz around the company at CES 2020 by securing meetings with top reporters in the industry.
Uproar PR has extensive experience in the technology and VR industries, having previously executed successful campaigns for similar clients to increase brand and product awareness.
“Pico Interactive remains at the forefront of innovation as the world of virtual reality continues to grow and evolve,” said Sara Wynne, Director, Technology Practice of Uproar PR. “With new technology in the pipeline, we’ll tap into our expertise to create a thought-provoking and targeted media relations and influencer campaign to generate national and trade specific earned media opportunities. Ultimately, it’s our goal to increase awareness of Pico and leverage our knowledge of CES to ensure a successful show.”
Pico was among the first to introduce a two-part AIO (all-in one) VR headset, designed to offer high-performance, sleek design and maximum comfort. With operations in the United States, Europe, China and Japan, Pico focuses on creating the best VR platforms for any application and is built around the principle of “user first design.” To date, more than 200,000 Pico VR headsets have been sold worldwide.
“We were drawn to Uproar’s creativity and proven track record of successful campaigns within the tech industry,” said Karen Zu, VP of Marketing at Pico Interactive. “Not only has Uproar proven to secure media coverage year-round, the team has invaluable experience with CES – the largest tech tradeshow in the United States. Here at Pico, we’re placing a heavy emphasis on the show in 2020, so Uproar was an obvious choice to lead our media relations efforts leading up to and during the show.”
Uproar PR has helped position and receive impactful coverage for hundreds of clients at CES for more than a decade. The agency’s experience and inventive approach to influencer and media relations has provided clients with maximum exposure, which resulted in more than 600 earned media opportunities at CES 2019.
For more information on Uproar PR, visit www.uproarpr.com.