What are the best ways to locally brand your restaurant? Uproar, a restaurant PR firm, co-founder and CEO Catriona Harris outlines three crucial tips in a recent Fast Casual article.
Restaurant owners can use the tips below to brand local in order to attract customers and build loyalty within the community:
- Lay out the welcome mat: The only way to win the loyalty of your community is to get to know them. Bring people together in your restaurant by hosting networking events, like a cocktail connector party or young professional’s mixer.
- Take a local taste test: Assess your customer base and adapt your menu offerings according to the local taste buds.
- Be unique: Whether you own one restaurant or a chain of 10, remember that each location should be tailored to the customers it serves.
Check out the full article (here) to read more about Catriona’s tips on how to help grow your brand locally.